# Projected Snowflake Shows The Saks Fifth Avenue Light Show Gets Shoppers in a Festive Mood By JDurhamII | Published 2010-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/Brands-using-elaborate-effects-for-advertising References: [thelifefiles](http://www.thelifefiles.com/2010/12/12/check-out-the-3d-snowflake-projection-show-saks-fifth-avenue-in-nyc/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=E_9AYqhaw64) When it comes to pairing technology with advertising, [Saks Fifth Avenue](https://www.trendhunter.com/trends/gifts-of-delight) is pulling out all the stops with their [projected display](https://www.trendhunter.com/trends/maybank-light-show). Seen in the featured video, Saks Fifth Avenue will be showing the 3D show at its flagship store in New York through January 6. The huge fashion house has used [special effects shows](https://www.trendhunter.com/trends/gucci-snow-globe) to further the allure of their already established brand. The snowflake show also adds to the festivities this time of year. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 35% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Projected Display Advertising:** Using advanced technology to enhance display advertising to attract and engage customers. - **3D Visual Effects:** Utilizing 3D visual effects as a way to create immersive experiences and add a new dimension to marketing campaigns. - **Seasonal Branding:** Leveraging the holiday season as an opportunity to create unique and memorable brand experiences that resonate with customers. ### Sectors Adopting This - **Retail:** Implementing innovative technologies and immersive experiences to create new ways of engaging with customers in brick-and-mortar stores. - **Advertising:** Developing creative and visually striking campaigns that utilize advanced technology to better connect with an increasingly digital audience. - **Event Management:** Creating memorable experiences that incorporate cutting-edge technology to enhance the visual appeal and engagement of events. ## Related on Trend Hunter - [Mid-20th-Century Holiday Campaigns](https://www.trendhunter.com/trends/gifts-of-delight.md) - [Holiday-Centric Retailer Campaigns](https://www.trendhunter.com/trends/holiday-your-way.md) - [Immersive Holiday Experiences](https://www.trendhunter.com/trends/immersive-holiday-experience.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Fashion House Festive Carousels](https://www.trendhunter.com/trends/carousel-of-dreams.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md)