# Jean-Stitching Music Videos Skrillex and G-Star go All Out With This Perfect Video Collaboration By Ryan Fowler | Published 2013-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/Brand-and-band References: [adverblog](http://www.adverblog.com/2013/03/21/skrillex-and-g-star-in-an-excellent-brand-band-collaboration/) Band and brand collaborations can definitely be extremely tricky; if they are not executed in the perfect way it can be disastrous for both the music artist and the brand. However, when this is done the right way, these collaborations end up becoming something truly amazing, as is the case with this collaboration between Music artist Skrillex and the brand G-Star. This is a fantastic example of [band and brand collaborations](https://www.trendhunter.com/trends/pleasures-and-reebok-1): an amazing track by Skrillex and a video of a [pair of G-star jeans](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) being made from scratch go perfectly together. The [music video promotion](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) is very inciting and targets its audience with directly, as the individual target audiences for either collaboration participant match up perfectly. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Branding:** This trend shows the potential for brand collaborations with music artists to create amazing and impactful promotional content. - **Visual Storytelling:** This trend demonstrates how the combination of music and visuals can create compelling and engaging content that resonates with the audience. - **Targeted Advertising:** This trend highlights the power of aligning the target audiences of both the music artist and the brand to create effective and direct promotional campaigns. ### Where This Applies - **Fashion:** This industry can explore collaborations with music artists to create unique and visually captivating promotional content for their products. - **Music:** This industry can leverage brand collaborations to create innovative and immersive music videos that enhance the overall listening experience for the audience. - **Advertising:** This industry can learn from this collaboration in terms of creating targeted and engaging promotional campaigns that effectively reach the desired audience. ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Rising Rockstar Workwear Collaborations](https://www.trendhunter.com/trends/rising-rockstar-blondshell.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Fashion-Forward Guitar Designs](https://www.trendhunter.com/trends/gibson-and-marc-jacobs.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md)