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# Designer-Inspired Dolls
Kartel Designs for Barbies ‘PLASTIC' Collectors Edition

By Allison Love | Published 2010-05-10 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/Barbies-PLASTIC-Collectors-Edition
References: [nylonmag](http://nylonmag.com/nylonblogs/blog/2010/04/27/come-on-barbie/) & [barbiecollector](http://www.barbiecollector.com/plastic)

Barbie has been a pop icon for decades, taking on various roles with the changing times. [Mattel](https://www.trendhunter.com/trends/keiichi-tanaami-1) is launching Barbie’s PLASTIC Collectors Edition line which will showcase different designers and their interpretation of the Barbie brand.

Barbie’s PLASTIC Collectors Edition designer line will feature home decor, [limited edition art and apparel](https://www.trendhunter.com/trends/the-mattel-x-moma), all of course in Barbie’s typical girlified style. Unique to this line is the addition of well-known names like Jonathan Adler and [Kartell](https://www.trendhunter.com/trends/uno-x-kartell-deck) who will be designing for the line.

Check out some pictures from the Barbies ‘PLASTIC’ Collectors Edition in the gallery.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 55% | Activity: 42% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What Makes This Trend Stand Out

- **Designer-inspired Collectibles:** The trend of collaborating with well-known designers to produce collectible items allows businesses to cater to a broader range of customers.
- **Personalized Brand Collaborations:** Collaborating with high-profile brands to create personalized versions of existing products is a surefire way to stand out in a crowded market.
- **Nostalgic Rebranding:** Reimagining classic products for contemporary audiences offers a unique opportunity for innovation while tapping into people's nostalgia.

### Sectors Adopting This

- **Toy and Collectible Industry:** Creating designer-inspired collectible items cater to an audience that values unique and high-quality products as investments.
- **Fashion Industry:** Collaborating with established toy brands offers fashion designers an opportunity to create unique products that will appeal to younger demographics.
- **Home Decor Industry:** Partnering with toy brands to create unique home decor items offers an opportunity to combine functionality with nostalgia and playfulness in a unique way.

## Related on Trend Hunter

- [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md)
- [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md)
- [Modeling Dough Fashion Dolls](https://www.trendhunter.com/trends/playdoh-barbie.md)
- [Miniaturized Doll Collections](https://www.trendhunter.com/trends/mini-barbieland.md)
- [Doll-Inspired Fashion NFTs](https://www.trendhunter.com/trends/barbie-doll-nfts.md)
- [Fashion Legend Barbie Dolls](https://www.trendhunter.com/trends/claudia-schiffer-barbie.md)
- [Art-Focused Retail Capsules](https://www.trendhunter.com/trends/mattel-2.md)
- [Glamorous Collector Dolls](https://www.trendhunter.com/trends/barbie-by-american-girl.md)
- [Glamorized Drinkware Collections](https://www.trendhunter.com/trends/glamorized-drinkware-collections-the-barbie-x-stanley-collaboration-feature.md)