# High-Heeled Purses Azumi & David Combine Bags and Shoes In One Lovable Accessory By Rachel | Published 2009-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Azumi-and-David-Purse References: [highsnobette](http://www.highsnobette.com/news/2009/06/09/azumi-david-loop-handle-heel-bag/) & [azumianddavid](http://www.azumianddavid.com/about/) Azumi & David have created a bag for true accessory lovers. The team created the 'Loop Handle Heel Bag,' making your love of shoes a piece of [arm candy](https://www.trendhunter.com/trends/elegant-hook-options). The Azumi & David Loop Handle Heel Bag looks like an extra-wide heel-boot when undone, but when looped, becomes a functional purse. The design is a perfect marriage of all the great accessory loves. **Implications** - This high-heeled handbag adds humor to an otherwise very standard product. Consumers are searching for products which go beyond their expectations and offers some individual expression to their ensembles. Companies can cater to these consumers and attract certain niche markets by incorporating more [playful products](https://www.trendhunter.com/trends/moschino-x-milano-handbag) into their line which may contain humor or wit. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Playful Accessories:** Opportunity to create products that go beyond expectations and offer individual expression to consumers' ensembles. - **Humorous Products:** Chance to incorporate humor or wit into product lines to attract niche markets. - **Functional Fashion:** Potential to combine different accessories or products together to create functional and stylish items. ### Where This Applies - **Fashion Accessories:** Opportunity for fashion accessory brands to create playful and humorous products that cater to consumers' desire for individual expression. - **Apparel:** Chance for clothing brands to explore the concept of functional fashion and incorporate unique combinations of accessories into their designs. - **Luxury Goods:** Opportunity for luxury brands to create high-end playful accessories with humorous elements, targeting niche markets. ## Related on Trend Hunter - [Stiletto Shoulder Bags](https://www.trendhunter.com/trends/stiletto-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Suede Statement Loop Bags](https://www.trendhunter.com/trends/embellished-loop-bag.md) - [Technologically Enhanced Electronic Handbags](https://www.trendhunter.com/trends/electronic-handbags.md) - [Jewelry-Like Handbag Accessories](https://www.trendhunter.com/trends/elegant-hook-options.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md)