# Violent Interactive Billboards An Augmented Reality Billboard for Raising Awareness By Ringo Fai | Published 2010-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/Augmented-Reality-Billboard References: [youtube](http://www.youtube.com/watch?v=uDTdHG_FytM) Seeing is believing. The most powerful way to tell a story is to put yourself into a real life scenario and this [augmented reality billboard](https://www.trendhunter.com/trends/interactive-augmented-reality-mural) has put technology to the test. In an attempt to make audiences face the helplessness of violent situations and raise the awareness of [street violence](https://www.trendhunter.com/trends/my-friend-max-hate), this billboard looks like a success judging from the sympathetic responses of onlookers. The warning message speaks for itself. **Implications** - The featured video shows how the billboard works and explains how it was made. People on the streets can see themselves on the screen by adding on a [video layer](https://www.trendhunter.com/trends/venting-machine) of previously recorded bluescreen film. Not only is the technology amazing, but the important message was delivered in one of the best ways possible. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Billboards:** The use of augmented reality in advertising billboards to create immersive and impactful experiences. - **Raising Awareness Through Technology:** Using innovative technological solutions to bring attention to important social issues. - **Real Life Scenario Advertising:** Creating advertising campaigns that allow individuals to experience real-life scenarios. ### Sectors Adopting This - **Advertising:** Opportunity to incorporate augmented reality technology into traditional advertising mediums, creating more engaging and memorable campaigns. - **Technology:** Potential for technology companies to develop and provide solutions for creating interactive and immersive experiences in public spaces. - **Social Activism:** Using technology as a tool to raise awareness and generate empathy towards important social issues such as street violence. ## Related on Trend Hunter - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md)