# Trainwreck Clothing Collections Amy Winehouse to Create P.P.Q. Fashion Line By Rachel | Published 2009-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Amy-Winehouse-PPQ References: [nymag](http://nymag.com/daily/fashion/2009/05/winehouse.html) & [ppqclothing](http://www.ppqclothing.com/) Amy Winehouse isn't known for her reliability these days, but P.P.Q. is taking a chance and hoping to create a [fashion line with the star](https://www.trendhunter.com/trends/blackpink-and-fragment). Including [statement jewellery](https://www.trendhunter.com/trends/black-market), the pieces will all be approved by the star and she will assist in their creation. It's hard to say how big a role Amy Winehouse will actually play on the P.P.Q. collection, but the company does tend to love unpredictable celebrities. **Implications** - The recent recession caused budget-tight consumers to make their purchases at more affordable thrift and vintage stores. This caused a surge of [grunge fashions](https://www.trendhunter.com/trends/gap-1) in the marketplace; consumers appreciate these styles for their simplicity and ability to convey their values to their peers. Companies can manufacture grunge styles to appeal to young and fashionable demographics. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 41% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Grunge Styles:** Manufacture grunge styles to appeal to young and fashionable demographics. ### Sectors Adopting This - **Fashion:** Create fashion lines that cater to the demand for grunge styles. ## Related on Trend Hunter - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Adaptive Wheelchair-Compatible Apparel](https://www.trendhunter.com/trends/jcpenney.md) - [Reimagined Doll-Inspired Capsules](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Limited-Edition Designer-Forward Collaborations](https://www.trendhunter.com/trends/black-market.md)