# Tequilas for Cocktails Agave Spirits Brand Neurita Launches Its New Line in Spain with Xdrinks By Adam Harrie | Written with AI assistance | Published 2026-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/Agave-Spirits-Brand References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/07/neurita-tequila-heads-to-spain/) & [neurita-tequila](https://neurita-tequila.com/products/neurita-100-agave-tequila-blanco-70cl?srsltid=AfmBOoqA6DUZ2YKQdAB0AER9EteG9Ul_ijVJVstCGQQrqoFI8QQzH2fW)  [Neurita Tequila](https://www.trendhunter.com/trends/wildfire-advisory), the [female-founded agave spirits brand](https://www.trendhunter.com/trends/geneba-tequila), launched its full range of 100% agave tequilas in Spain through a distribution partnership with Xdrinks. The expansion follows the brand's recent US debut and an on-trade preview at the Mallorca Food & Drinks Expo in February 2026, bringing Neurita Picante, Citrus, Rosa and Blanco to the Spanish market. Mallorca-based Xdrinks will manage on- and off-trade distribution across hotels, cocktail bars, retailers and hospitality partners. The lineup includes the spicy Picante expression, which combines authentic agave flavour with natural chilli heat to meet [growing demand for Spicy Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas), alongside Citrus, Rosa and the classic Blanco expression. The launch gives Spanish consumers and bartenders greater access to premium, cocktail-focused tequilas that cater to evolving drinking preferences. It also reflects the continued growth of flavoured agave spirits and the rising popularity of premium tequila cocktails across Europe. Image Credit: Neurita Tequila ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 16% | Activity: 21% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cocktail-focused Tequila:** Premium agave brands are designing expressions around specific bar serves, creating room for ready-to-mix spirits that simplify cocktail quality for hospitality venues and home consumers. - **Spicy Spirits:** Chilli-infused tequila reflects rising demand for heat-forward flavor profiles, opening space for differentiated spirits that align with adventurous palates and signature cocktail menus. - **Female-founded Liquor Brands:** Founder-led spirits labels with distinct brand stories are gaining traction, suggesting potential for more inclusive premium alcohol branding that resonates with values-driven drinkers. ### Sectors Adopting This - **Alcoholic Beverages:** Flavored agave launches indicate a shift beyond traditional tequila formats, with innovation potential in premium spirits tailored to evolving European cocktail culture. - **Hospitality:** Hotels, cocktail bars and restaurants benefit from expanded access to specialized tequila ranges, supporting more distinctive beverage programs and higher-margin signature drinks. - **Beverage Distribution:** Partnerships between emerging spirits brands and regional distributors are reshaping market entry strategies, creating opportunities for faster access to on- and off-trade channels. ## Related on Trend Hunter - [Canned Tequila-Vodka Cocktails](https://www.trendhunter.com/trends/por-qu-no-rtds.md) - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Canned Tequila Spritz Variants](https://www.trendhunter.com/trends/el-jimador-tequila-spritz.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/mezo.md) - [Woman-Owned Premium Tequila Brands](https://www.trendhunter.com/trends/necesita-tequila.md) - [Spiced Mezcal Margarita Cocktails](https://www.trendhunter.com/trends/spicy-mezcal-margarita.md) - [North American Tequila Expansions](https://www.trendhunter.com/trends/wildfire-advisory.md) - [Australian Flavored Tequila Debuts](https://www.trendhunter.com/trends/neurita-secures-australian-distribution.md) - [Celebrity-Led Tequila Releases](https://www.trendhunter.com/trends/pocho-fino-tequila.md)