# 90s Throwback Kicks The Adidas Originals Phantom II NBA Pack for B-Ball Enthusiasts By Venessa Fisher | Published 2010-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/Adidas-Originals-Phantom-II References: [hypebeast](http://hypebeast.com/2010/01/adidas-originals-phantom-ii-nba-pack/) The [Adidas](https://www.trendhunter.com/trends/mad-iiinfinity) Originals Phantom II NBA Pack has been released in celebration of six legendary NBA Franchises. The throwback design comes in stare-worthy colors and modern touches bring heat to this [classic 90s basketball obsession](https://www.trendhunter.com/trends/phantom-colorway-1). Each shoe includes a woven team logo on the tongue and the teams name splashed across the heel. These limited edition court-stompin’ sneaks will be available in the teams represented cities in very limited quantity -- so make a run for em! ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Throwback Sneaker Revival:** The popularity of 90s-inspired sneakers presents opportunities for designers and brands to create modern versions of iconic styles. - **Limited Edition Collaborations:** The trend of partnering with sports franchises to release exclusive sneaker collections creates unique and highly sought-after products. - **Nostalgia Marketing:** Leveraging nostalgic design elements in sneaker releases taps into consumers' desire for retro aesthetics and cultural connections. ### Industries Being Reshaped - **Footwear:** Footwear brands can capitalize on the throwback sneaker revival trend by releasing updated versions of classic designs. - **Sports Merchandise:** Sports merchandise companies have an opportunity to collaborate with sneaker brands and capitalize on the demand for limited edition NBA-themed sneakers. - **Marketing and Advertising:** Marketing agencies can help brands create and execute effective nostalgia marketing campaigns that resonate with the target audience. ## Related on Trend Hunter - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md) - [Stealthy Dynamic Basketball Shoes](https://www.trendhunter.com/trends/mad-iiinfinity.md) - [Timeless Revived Basketball Shoes](https://www.trendhunter.com/trends/kareem-abduljabbar.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Striking Basketball Footwear](https://www.trendhunter.com/trends/anthony-edwards-2.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Modern Updated Football Boots](https://www.trendhunter.com/trends/predator-24.md) - [Flame-Themed Retro Sneakers](https://www.trendhunter.com/trends/flames-collection.md) - [Futuristic Silver Tonal Footwear](https://www.trendhunter.com/trends/crazy-2.md)