# Agentic Search Product Feeds Academy Sports Has Integrated ChatGPT and Gemini for Its Platforms By Adam Harrie | Written with AI assistance | Published 2026-05-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/Academy-Sports References: [digitalcommerce360](https://www.digitalcommerce360.com/2026/05/11/academy-sports-and-outdoors-omnichannel-ai-platforms/)  [Academy Sports and Outdoors](https://www.trendhunter.com/trends/dynamic-pricing-feature) expanded its omnichannel strategy to include AI platforms, integrating large-language models such as [OpenAI’s](https://www.trendhunter.com/trends/aipowered-shopping-experience) ChatGPT and [Google’s](https://www.trendhunter.com/trends/ai-chat-shopping-systems) Gemini into its product feed infrastructure. The retailer said it connects its product catalog across its website, mobile app and external marketplaces while using AI-driven content enrichment to improve product discovery and searchability. The retailer organizes catalog enhancement in department-by-department waves to scale attribute enrichment across large SKU volumes. Academy Sports uses scraping services and AI tools to identify additional product attributes before merchandising teams review and validate them for customer relevance. The company also joined several Google pilot programs, including Universal Commerce Protocol and Conversational Attributes, to prepare its catalog for agentic commerce experiences. For consumers, the strategy is designed to improve natural-language product discovery and increase findability across digital touchpoints, helping reduce friction during shopping journeys. Image Credit: Shutterstock/SuPatMaN ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 55% | Activity: 57% | Freshness: 75% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **Agentic Search Product Feeds:** AI-enriched product catalogs enable conversational agents to surface precise SKUs from natural-language queries, upending traditional keyword search paradigms. - **Departmental Attribute Enrichment:** Wave-based catalog enhancement scaling across departments allows rapid creation of rich metadata that can enable personalized merchandising at massive SKU scale. - **Multi-platform Catalog Orchestration:** Synchronized product feeds across Web App And Marketplaces create a single source of truth that can power unified shopping experiences and programmatic commerce interfaces. ### Industries Being Reshaped - **Retail E-commerce:** Large-scale AI attribute enrichment reshapes inventory discoverability, enabling new agent-driven purchase paths and reduced reliance on manual merchandising. - **Marketplaces & Aggregators:** Unified catalogs prepared for conversational attributes open possibilities for third-party platforms to integrate agentic commerce and offer seamless cross-seller search. - **Search & AI Infrastructure Providers:** Demand for conversational-ready product data fosters opportunities for specialized tools that automate attribute extraction, validation workflows and real-time feed synchronization. ## Related on Trend Hunter - [AI Chat Shopping Systems](https://www.trendhunter.com/trends/ai-chat-shopping-systems.md) - [AI Shopping Integrations](https://www.trendhunter.com/trends/sephoras-chatgpt-app.md) - [Generative AI-Enhanced Coaching Platforms](https://www.trendhunter.com/trends/technogyms.md) - [Multi-App AI Assistants](https://www.trendhunter.com/trends/chatgpt-integrations.md) - [Deal-Finding Chatbot Features](https://www.trendhunter.com/trends/chatgpt-shopping-assistant.md) - [Integrated AI shopping](https://www.trendhunter.com/trends/Integrated-AI-shopping.md) - [Agentic Context-Aware Search Features](https://www.trendhunter.com/trends/salesforce-cimulate-commercegpt.md) - [Agentic Beauty Shopping](https://www.trendhunter.com/trends/agentic-beauty-shopping.md) - [Conversational Shopping Assistants](https://www.trendhunter.com/trends/ask-macys.md)