# Agentic Brand-Building Features Google Expanded Its AI-Powered Marketing Platform Pomelli By Adam Harrie | Written with AI assistance | Published 2026-05-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/AI-powered-marketing-platform References: [digitaltrends](https://www.digitaltrends.com/computing/google-pomelli-can-now-build-your-entire-brand-from-scratch/) & [blog.google](https://blog.google/innovation-and-ai/models-and-research/google-labs/pomelli/)  Google expanded Pomelli, its AI-powered marketing platform from [Google Labs](https://www.trendhunter.com/trends/agentic-search-platform) and [DeepMind](https://www.trendhunter.com/trends/AI-robotics-accelerators), with new agentic tools designed to help small and medium-sized businesses build [complete brand identities](https://www.trendhunter.com/trends/ai-kat) and digital storefronts. The update introduced the Pomelli Agent, an interactive assistant capable of generating a company’s “Business DNA” from either an existing website or conversational prompts, defining elements such as tone of voice, color palette, typography and imagery. Once a brand profile is established, Pomelli can automatically generate campaign assets for ads, websites and social media while also compiling shareable brand books and designing complete websites in only a few steps. The additions extend Pomelli beyond content generation into full-service brand creation, reducing the need for external design agencies or dedicated marketing teams. The rollout reflects a broader trend toward AI systems that scaffold entire creative and marketing pipelines rather than isolated design tasks. Image Credit: Google ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 38% | Activity: 50% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Agentic Brand Automation:** Centralization of identity creation around agentic tools reduces dependence on external design teams and compresses brand development timelines. - **End-to-end Creative Pipelines:** Integrated AI pipelines that span discovery to deployment enable cohesive campaign generation and continuous asset iteration without fragmented toolchains. - **AI-derived Brand DNA:** Automated extraction and codification of tone, palette and imagery from inputs creates reproducible brand blueprints that standardize visual and verbal identity. ### Sectors Adopting This - **Small and Medium Business Marketing:** Lowered barriers to professional branding allow smaller firms to present polished, consistent identities previously affordable only to larger companies. - **Digital Agencies and Freelancers:** Agencies face compression of routine creative work as platform-generated brand systems shift value toward strategic and highly bespoke services. - **E-commerce Platforms:** Automated storefront and asset generation supports rapid catalog expansion and personalized storefront variations at scale. ## Related on Trend Hunter - [Hyper-Personalized AI Shopping Tech](https://www.trendhunter.com/trends/hyperpersonalized.md) - [AI-Powered Pizza Ordering Systems](https://www.trendhunter.com/trends/papa-johns-food-ordering-agent.md) - [Agentic Commerce Platforms](https://www.trendhunter.com/trends/agentic-commerce.md) - [Agentic Search Product Feeds](https://www.trendhunter.com/trends/Academy-Sports.md) - [Agentic Web Tool Platforms](https://www.trendhunter.com/trends/brandlight-platform.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Ai Laptop Capsules](https://www.trendhunter.com/trends/googlebook-laptop.md) - [AI Website Builders](https://www.trendhunter.com/trends/pablodesign.md) - [Branded Android-Based Laptops](https://www.trendhunter.com/trends/googlebook.md)