# Musically Themed Basketball Sneakers Kevin Durant Taps 9th Wonder on a New Footwear Collaboration By Amy Duong | Published 2022-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/9th-wonder References: [hypebeast](https://hypebeast.com/2022/8/boi-1da-nike-kd-15-do9825-902-release-date) [NBA](https://www.trendhunter.com/trends/ja-morant) athlete Kevin Durant values music very closely and especially finds a closeness to hip-hop -- the latest collaboration stems from this as he works alongside producers Boi-1da and 9th Wonder on new versions of his sneaker model. He spotlights the [KD](https://www.trendhunter.com/trends/triple-red) 15 silhouette this time around. Both of the producers are well-respected names in the hip-hop realm, having made music for the likes of Drake, Nicki Minaj, Rick Ross, Kendrick Lamar, Jay Z, and much more. Boi-1da's sneaker model boasts dark tones throughout and is bright to life with bright neon detailing. This includes volt, pink, and orange throughout the upper. 9th Wonder's version is marked with mint green and pastel orange at the [Swoosh](https://www.trendhunter.com/trends/kd17) branding. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 1% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Musically Themed Sneakers:** Creating sneakers that are inspired by specific music genres or artists, such as the hip-hop theme of Kevin Durant's KD 15 silhouette. - **Collaborative Sneaker Design:** Partnering with well-known producers or musicians to create unique and limited-edition sneaker designs, such as Kevin Durant's collaboration with Boi-1da and 9th Wonder. - **Bright and Bold Sneaker Colorways:** Designing sneakers with neon or pastel colors to add excitement and uniqueness to the product, like Boi-1da's KD 15 with volt, pink, and orange detailing. ### Industries Being Reshaped - **Athletic Footwear:** The athletic footwear industry can benefit from collaborations with popular celebrities and well-known musicians to create limited edition designs that excite consumers. - **Hip-hop Music Industry:** The hip-hop industry could expand its reach into the fashion industry by partnering with sneaker companies and NBA athletes to create musically-themed products. - **Fashion and Streetwear Industry:** The fashion industry can take advantage of the trend of bright and bold colorways in athletic footwear by creating their own unique fashion products inspired by this trend. ## Related on Trend Hunter - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/kd-18.md) - [Silver-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/soft-pearl.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md)