# Seed-Based Snack Boxes The 9NINE Brand Has Been Redesigned to Appeal to a Mainstream Audience By Mishal Omar | Published 2017-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/9nine References: [thedieline](http://www.thedieline.com/blog/2017/6/12/nine-super-seeds) & [brandopus](http://www.brandopus.com/) The 9NINE brand touts the health benefits of the "super seeds" it offers in a variety of bars and loose combinations, and it recently enlisted the creative agency BrandOpus to design [new packaging for its nutritious products](https://www.trendhunter.com/trends/betterforyou-snack). The brand recently decided to expand its offerings, and so where once it only offered one type of [seed-based bar](https://www.trendhunter.com/trends/tosi-products), it now offers a range of them. Flavors in the collection include Double Cocoa & Hazelnut, Pumpkin & Sunflower Seed, Breakfast Cashew & Cocoa, Double Cocoa & Coconut, Breakfast Almond & Raspberry, and Carob, Sesame & Flax Seed. The brand also offers loose seeds in flavors like Indian Mango Kuchela, Spanish Patatas Bravas, and Argentinian Chimichurri. These snacks are branded using playful imagery, a bold red backdrop and white labeling – ensuring that it is able to draw the eyes of consumers. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Seed-based Snacks:** Brands can innovate in the snack industry by introducing seed-based products as a healthy alternative to traditional snacks. - **Packaging Design:** Innovative packaging design can help brands attract new customers and differentiate themselves in the crowded snack industry. - **Flavor Varieties:** Offering a wide range of flavors can be a disruptive innovation opportunity for snack brands to cater to diverse consumer preferences. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from introducing healthier snack options that cater to consumers seeking nutritious alternatives. - **Design:** The design industry can provide innovative packaging solutions that help snack brands stand out on shelves and attract new customers. - **Agriculture:** The agriculture industry can benefit from the growing demand for super seeds used in healthy snack products, and explore ways to increase production and efficiency. ## Related on Trend Hunter - [Baking-Focused Toasted Seeds](https://www.trendhunter.com/trends/lightly-toasted-seeds.md) - [Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/kind-snacks-savory.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Seed-Based Snack Bites](https://www.trendhunter.com/trends/superseed-snack-clusters.md) - [Nutritious Snack Bar Ranges](https://www.trendhunter.com/trends/kind-snacks-3.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Flavorful Nutrient-Dense Snack Ranges](https://www.trendhunter.com/trends/whitworths-snacks.md) - [Better-For-You Snack Branding](https://www.trendhunter.com/trends/unique-snacks.md)