# Anarchic Fall Collections The New 99%IS Fall/Winter 2018 Collection Delivers a Riotous Show By Amy Duong | Published 2018-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/99is References: [hypebeast](https://hypebeast.com/2018/3/99is-fall-winter-2018-collection-seoul-fashion-week) & [99percentis](https://99percentis.com/) Korean punk fashion label 99%IS showcases its latest Fall/Winter 2018 collection at Seoul Fashion Week. The debut delivered a unique and captivatingly riotous show, with cars and trucks rolling through. The 99%IS Fall/Winter 2018 collection is entitled the [CHALLENGE capsule](https://www.trendhunter.com/trends/clot-x-neighborhood). The show took place in a underground parking lot, and it started with a specialized custom car coming in with the models -- all holding the quote that reads, "FUTURE GO MY WAY." Some of the brand new seasonal pieces from the latest 99%IS collection include sleeveless tops, [leather jackets](https://www.trendhunter.com/trends/the-future-is-not-set), studded shirts, oversized coats, tracksuits, and jeans. A notable item from the new capsule is the traditional leather jacket piece, available in black and in orange. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Punk-fashion Fusion:** Opportunity for designers to blend punk-inspired aesthetics with high fashion and produce disruptive designs that challenge societal norms. - **Unconventional Runway Shows:** Innovative approach for designers to showcase their collections by organizing underground shows that attract more attention, promote uniqueness, and increase brand recognition. - **Mix-and-match Collection:** Disruptive strategy for designers to create versatile collections that can be mixed and matched by consumers to create unique and personalized outfits, enhancing the brand's appeal to consumers. ### Sectors Adopting This - **Fashion Industry:** Opportunity for fashion designers to create disruptive collections that merge punk-inspired elements with high fashion and attract young, rebellious consumers. - **Event Management Industry:** Opportunity for event managers to work with fashion designers to organize unconventional fashion shows that break stereotypes, attract media attention, and create buzz among the audience. - **Retail Industry:** Opportunity for retailers to offer mix-and-match collections that cater to the needs of young and creative consumers who value uniqueness and personalization when shopping. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Motorsports-Inspired Fall Fashion](https://www.trendhunter.com/trends/sage-nation-4.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md)