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# 99-Can Beer Cases
PBR is Selling a New 99-Can Case Filled with Three Different Types of Beer

By Katherine Pendrill | Published 2019-11-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/99can-case
References: [delish](https://www.delish.com/food-news/a29800556/99-pack-of-pbr/)

PBR wants to make sure you're well-stocked for your next [holiday party](https://www.trendhunter.com/trends/garageflage-line) with its new 99-can case. While definitely not for the solo beer drinker, this case is perfect for a crowd.

PBR's new 99-can case is an extra-long case of beer—approximately the size of a yardstick—filled with 99 cans of booze. Because of its sheer size, carrying the case is definitely a two-person job. Inside each case is [three different types of beer](https://www.trendhunter.com/trends/holiday-detox-pack) so there's a little bit of variety when it comes to drinking. There's Original PBR, a [light lager](https://www.trendhunter.com/trends/pabst-light) called PBR Easy, and PBR Extra, which contains a higher ABV than the Original.

Each pack is priced at $175, which works out to less than $2 per can.

Image Credit: *MGM Wine & Spirits Mankato.*

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 69% | Activity: 94% | Freshness: 9%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Bulk Beverage Bundles:** As consumers look for cost-effective and hassle-free party solutions, creating bundles of beverages for bulk purchases could be a disruptive innovation opportunity.
- **Convenience-sized Variety Packs:** Developing easy-to-carry variety packs of beverages that provide options for social gatherings and events may be a disruptive innovation opportunity.
- **Creative Alcohol Packaging:** Exploring unique and creative packaging designs for alcoholic beverages that capture the attention of party organizers and large-scale purchasers may be a disruptive innovation opportunity.

### Where This Applies

- **Alcohol & Beverage:** The alcohol and beverage industry could explore creating cost-effective and convenient packaging solutions like bulk beverage bundles and convenience-sized variety packs.
- **Event Planning & Catering:** Event planners and catering companies can find opportunities in offering unique beverage solutions like 99-can beer cases for large social gatherings and events.
- **Packaging & Design:** Design and packaging firms could explore creating visually appealing and unique packaging options for alcoholic beverages that capture attention and inspire bulk purchases.

## Related on Trend Hunter

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