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# Deep Violet Casual Sneakers
The New Balance 992 Sneaker Model is Soft in Texture

By Amy Duong | Published 2021-01-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/992-sneaker-model
References: [hypebeast](https://hypebeast.com/2021/1/new-balance-992-purple-gray-release-information)

The New Balance 992 sneaker model gets another tonal update with rich hues of purple as the prominent base foundation. The sneaker brand offers a purple and gray option that sits on top of the signature ABZORB midsole foundation. The uppers are made with a smooth suede material that overlay with darker shades of mesh to add some comfort and breathability.

There are also a lot of reflective paneling and the branding detail at the shoe of the shoe showcases the classic N logo. There is also the tongue to match in a more muted gray and white tonal palette. The shoes are exclusively available to purchase through an Instagram raffle through @asphaltgold and each pair comes with a pair of matching logo crew socks.

Image Credit: Asphaltgold

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 3% | Activity: 11% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Tonal Sneaker Updates:** Footwear brands can consider updating their classic sneaker models with rich hues to attract younger generations.
- **Reflective Design and Branding:** Fashion brands can consider adding reflective paneling and classic branding to their products for a modern touch.
- **Instagram Raffles for Sneaker Releases:** Brands can use social media platforms like Instagram to create hype and excitement for their exclusive releases.

### Sectors Adopting This

- **Fashion Retail:** Retail companies can leverage sneaker design trends to promote their brand and products.
- **Social Media Marketing:** Marketing firms can utilize social media platforms like Instagram to create unique experiences for their clients.
- **Footwear Manufacturing:** Manufacturers can explore the use of new materials and reflective designs to create innovative products that meet modern consumer preferences.

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