# Colorfully Layered Lifestyle Sneakers Palace and New Balance Join Forces on a 991 Sneaker By Amy Duong | Published 2023-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/991-sneaker-2 References: [highsnobiety](https://www.highsnobiety.com/p/palace-new-balance-991/) & [palaceskateboards](http://palaceskateboards.com/) [Palace](https://www.trendhunter.com/trends/palace-and-salomon) works in collaboration with [New Balance](https://www.trendhunter.com/trends/colors-be-the-palette) on a set of [991](https://www.trendhunter.com/trends/contemporary-luxe) sneakers for the season. Palace highlights two iterations of the 991 silhouette starting off with a sandy colorway palette. It is contrasted with hues of purple and teal for a pop of color. This is followed by a grey colorway palette that has similar contrasting tones. For the first time in this collaboration, the footwear will also be joined by a selection of apparel including a water-resistant nylon shell jacket and shorts to match. Accessories include crew necks, tees, and caps -- all of these are made with inspiration nodding to the 90s. The capsule is also joined by a short film that highlights the Stone Age. Image Credit: Palace, New Balance ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 60% | Activity: 21% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Footwear Collections:** Companies will increasingly collaborate to create unique and personalized products that cater to specific niche markets. - **Colorful Sneaker Palettes:** Sneaker brands will experiment with bold and vibrant colorways in response to rising demand for statement-making footwear. - **Branded Apparel Sets:** Footwear companies will continue to expand their offerings by introducing matching apparel sets in collaboration with popular streetwear brands. ### Where This Applies - **Footwear:** This industry will continue to experience growth as a result of collaborations and experimental designs that cater to various style preferences and needs. - **Fashion:** The fashion industry can benefit from collaborations between footwear and apparel brands that create unique and noteworthy collections to attract consumers. - **Streetwear:** Streetwear companies can expand their reach and offerings by partnering with footwear brands, creating joint collections that speak to their audiences. ## Related on Trend Hunter - [VIbrant Collaborative Sneakers](https://www.trendhunter.com/trends/colors-be-the-palette.md) - [Collaborative Vibrant Tonal Sneakers](https://www.trendhunter.com/trends/991v2-sneaker.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Earthy Tonal Rugged Sneakers](https://www.trendhunter.com/trends/zx-10000-sneaker.md) - [Collaborative Earthy Tonal Shoes](https://www.trendhunter.com/trends/raso-gammato.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/1906-sneaker.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Neutral Collaborative Sneakers](https://www.trendhunter.com/trends/vk-design-works-x-new-balance.md)