# Monochromatic Suede Lifestyle Sneakers The New Balance 990v4 Made in USA Gets a New Palette By Amy Duong | Published 2024-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/990v4-made-in-usa References: [newbalance](https://www.newbalance.com/)  [New Balance](https://www.trendhunter.com/trends/990-sneaker-model) and Teddy Santis shine a spotlight on another neutral palette for the latest [990v4](https://www.trendhunter.com/trends/990v4-sneaker) Made in USA sneaker model with a sleek black and grey colorway. It is the fourth Made in USA release by the designer and this time around, the minimal look is led by a [grey pig suede material](https://www.trendhunter.com/trends/black-suede) building the upper. It is accented with off-white accents for a subtle contrast followed by a more stark contrast of jet black scattered throughout. Branding details can be seen in the form of the 990 motif on the tongue label and heel counter. Rounding out the silhouette is the ENCAP midsole that is supported by EVA cushioning for comfort and NDurance rubber at the outsole. Image Credit: New Balance, [hypebeast](https://hypebeast.com/2024/2/first-look-new-balance-990v4-made-in-usa-grey-black), [newbalance](https://www.newbalance.com/) ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 98% | Activity: 99% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Neutral Palette Sneaker Design:** The use of minimal black and grey colors on New Balance's 990v4 Made in USA sneaker offers a sleek and neutral palette. - **Pig Suede Upper Material:** The grey pig suede material used in the construction of the New Balance 990v4 Made in USA sneaker provides a luxurious and premium touch. - **Contrasting Accents:** The off-white accents and scattered jet black details on the New Balance 990v4 Made in USA sneaker create subtle and stark contrasting elements. ### Where This Applies - **Footwear Manufacturing:** The neutral palette design and luxurious pig suede material used in the New Balance 990v4 Made in USA sneaker presents an opportunity for innovation in the footwear manufacturing industry. - **Fashion Retail:** The sleek and minimal design of the New Balance 990v4 Made in USA sneaker, combined with its premium materials, can attract customers in the fashion retail industry. - **Sportswear:** The ENCAP midsole with EVA cushioning and NDurance rubber outsole on the New Balance 990v4 Made in USA sneaker makes it a fashionable and functional choice for the sportswear market. ## Related on Trend Hunter - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Dynamic Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-2.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Navy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990v6-1.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/m991wtr.md) - [Avocado-Inspired Tonal Lifestyle Shoes](https://www.trendhunter.com/trends/avocado-colorway-1.md)