# Mesh-Based Nubuck Sneakers New Balance Joins Stray Rats on a New 990v3 Made in USA Sneaker By Amy Duong | Published 2019-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/990v3-made-in-usa References: [highsnobiety](https://www.highsnobiety.com/p/stray-rats-new-balance-990v3-alternate-release-date-price/) & [strayrats](https://strayrats.com/) Miami-based label Stray Rats works in collaboration with [New Balance](https://www.trendhunter.com/trends/990v4-made-in-usa) on a special 990v3 Made in USA sneaker model for the season. The footwear is adorned in an alternate colorway option referencing both labels, highlighted by a gray base constructed from mesh materials before decorated in bright hues of both purple and green overlaying. In addition to the collaborative sneaker, Stray Rats unveiled on its [Instagram](https://www.trendhunter.com/trends/joe-freshgoods-11) account that it will be launching an apparel capsule to accompany the footwear -- this features graphic hoodies, shorts, and tees. Additional details include the nubuck materials infused for bright contrasting elements, branding accents in gray on the side, a reflective heel panel in silver, and 990 branding on the heel. The sneaker is rounded out with a half white, half gray [ENCAP](https://www.trendhunter.com/trends/dark-camo-sneaker) midsole. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion:** Collaborations between fashion brands and sneaker companies present an opportunity to create unique products and reach broader audiences. - **Mesh Material Design:** Incorporating mesh materials in sneaker designs can create a unique and lightweight aesthetic. - **Graphic Apparel Capsules:** Launching apparel capsules alongside sneaker releases presents an opportunity for brands to market a cohesive streetwear style. ### Industries Being Reshaped - **Fashion Retail:** The fashion retail industry can benefit from collaborations and capsule collections to drive customer traffic to their stores. - **Athletic Footwear:** The athletic footwear industry can create more diverse sneaker options by incorporating mesh materials into their designs. - **Streetwear Fashion:** The streetwear fashion industry can launch clothing and sneaker collaborations to appeal to a broader fashion-conscious audience. ## Related on Trend Hunter - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Collaborative Earthy Tonal Shoes](https://www.trendhunter.com/trends/raso-gammato.md) - [Collaborative Vibrant Tonal Sneakers](https://www.trendhunter.com/trends/991v2-sneaker.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Vibrant Colorway Sneakers](https://www.trendhunter.com/trends/1906r-green-astral-purple.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Rugged Urban Sneakers](https://www.trendhunter.com/trends/dark-camo-sneaker.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/1906-sneaker.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/933-sneaker.md)