# Ruby Tonal Accented Footwear New Balance Details the 990v3 Sneaker with a Pop of Red Detail By Amy Duong | Published 2021-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/990v3-2 References: [hypebeast](https://hypebeast.com/2021/9/new-balance-990-v3-remastered-m990vs3-release-info) [New Balance](https://www.trendhunter.com/trends/990v4-made-in-usa) introduces another iteration of the [990v3](https://www.trendhunter.com/trends/990v4-4) sneaker model, adorning the classic Made in U.S. model with a subtle touch. Preparing to launch in the coming month, the archival sneakers are finished in the usual gray colorway detail with the addition of a "Ruby" version 3 tag that decorates the side of the shoe. It is seen accenting the mesh material at the upper and marks the middle of a diamond patterning at the tongue in the shape of the branding detail. Another rubbed N logo makes its way to the usual lateral side of the shoe. it all sits on top of the signature ENCAP and [ABZORB](https://www.trendhunter.com/trends/made-in-usa-2) midsole foundation with a nod to the brand's MADE heritage on the inside. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 59% | Activity: 7% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Tonal Accented Footwear:** Opportunity for footwear brands to differentiate through subtle design details that elevate classic models. - **Heritage Branding Details:** Brands can leverage their history and legacy by incorporating subtle design details that pay homage to the past. - **Made in U.S. Models:** Consumers are showing a preference for products made in their home countries, creating an opportunity for brands to emphasize locally made goods. ### Sectors Adopting This - **Footwear:** Footwear brands can differentiate their products and justify premium pricing through the incorporation of subtle design details like tonal accents and heritage branding. - **Fashion:** Fashion brands can tap into the trend of localism by emphasizing where their products are made and incorporating subtle design nods to their heritage and history. - **Retail:** Retailers can capitalize on the trend of localism by featuring made in U.S. products and highlighting the unique design details that set them apart from competitors. ## Related on Trend Hunter - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/933-sneaker.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Sleek Tonal Layered Footwear](https://www.trendhunter.com/trends/990v6-2.md) - [Navy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990v6-1.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Navy Blue-Inspired Sneakers](https://www.trendhunter.com/trends/made-in-usa-990v6.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md)