# Vibrant Tonal Comfortable Sneakers New Balance Launches Three New Colorways of the 990v3 By Amy Duong | Published 2021-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/990v3-1 References: [hypebeast](https://hypebeast.com/2021/9/new-balance-990v3-black-navy-red-release-date) [New Balance](https://www.trendhunter.com/trends/990-sneaker-model) introduces three new tonal variations of the iconic [990v3](https://www.trendhunter.com/trends/990v4-4) sneaker model with the unveiling of a muted black colorway, [dark blue](https://www.trendhunter.com/trends/made-in-usa-990v6), and red. The black and navy blue options are made using the standard mesh material throughout the upper. The red colorway sways away from this and has a nylon-like material that makes a textural difference from the other two. The notable branding on all three options can be found on the midfoot, where one can find the N ogo, some references to the 990v3 model on the lateral side, and New Balance spelled out on the tongue section. The black colorway sees a touch of vibrance with the touch of silver at the midfoot and red accents. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 52% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Tonal Sneaker Variations:** Opportunity to introduce more variations of iconic sneaker models with tonal colors and textures. - **Notable Branding:** Opportunity to create branding that is easily recognizable on sneakers through unique placement and design. - **Mix of Textures:** Opportunity to use a mix of materials and textures in sneaker designs to create visual and textural interest. ### Who This Affects Most - **Footwear Manufacturing:** Opportunity for manufacturers to explore and innovate with sneaker designs to create unique and limited-edition styles. - **Fashion Retail:** Opportunity for retailers to capitalize on the hype surrounding limited-edition sneaker releases and create exclusive collaborations with brands. - **Brand Marketing:** Opportunity for brands to leverage the popularity of sneaker culture and create product launches and campaigns that generate buzz and excitement among consumers. ## Related on Trend Hunter - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Navy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990v6-1.md) - [Retro Casual Lifestyle Sneakers](https://www.trendhunter.com/trends/1300-sneaker.md) - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Collegiate-Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/550-sneaker-4.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Sleek Tonal Layered Footwear](https://www.trendhunter.com/trends/990v6-2.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/933-sneaker.md)