# USA-Themed Black Suede Sneakers New Balance Unveils Its New 990v2 'Black' Sneaker Model By Niko Pajkovic | Published 2022-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/990v2 References: [modern-notoriety](https://www.modern-notoriety.com/new-balance-990v2-black-m990te2-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=new-balance-990v2-black-m990te2-release-date) & [newbalance](https://www.newbalance.com/pd/made-in-usa-990v2/MR990V2-37965.html) American footwear giant [New Balance](https://www.trendhunter.com/trends/990v4-made-in-usa) has officially added a new 990v2 'Black' colorway to tis New Balance MADE in USA collection by Teddy Santis. The new shoe will be offered alongside the already released [990v1](https://www.trendhunter.com/trends/990v6-sneaker-2) and [990v3](https://www.trendhunter.com/trends/990v4-4) models, which made their debut earlier this year. With a focus on minimalist design codes, the 990v2 features black pig suede overlays and grey knit mesh uppers. Nicely balancing out the black and grey, however, are the shoe's cream-colored tongue and subtle tan detailing on its eyelets and heels. Meanwhile, the 'N' logo comes in a black suede with a white leather trim. For those interested, the New Balance 990v2 'Black' is set to be released on July 7 at 10am on New Balance's website. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 62% | Activity: 32% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Minimalist Sneaker Design:** There is an opportunity for companies to create minimalist sneaker designs using sleek materials and toned down color palettes. - **Usa-made Products:** The production of USA-made products presents a trend that companies can leverage by marketing the quality and authenticity of their products. - **Limited Edition Sneaker Releases:** The trend of releasing limited edition sneakers creates opportunities for disruption as companies can create unique designs and generate hype through exclusivity. ### Industries Being Reshaped - **Footwear:** The footwear industry can leverage minimalist design and limited edition releases to create unique products and attract consumers looking for exclusivity. - **Fashion:** The fashion industry can capitalize on the trend of USA-made products by marketing high-quality and authentic items made domestically. - **Retail:** Retailers can market the exclusivity of limited edition sneaker releases to attract consumers and create hype around their brand. ## Related on Trend Hunter - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Navy Blue-Inspired Sneakers](https://www.trendhunter.com/trends/made-in-usa-990v6.md) - [Dark Olive Green Sneakers](https://www.trendhunter.com/trends/dark-camo-colorway.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Stealthy Lifestyle Sneaker Models](https://www.trendhunter.com/trends/1500-made-in-uk-1.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md)