# Blue Tonal Lifestyle Sneakers New Balance Unveils a New Blue Colorway of the 990 Sneaker Model By Amy Duong | Published 2024-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/990-sneaker-model References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-990v4-sneakers-2024/)  [New Balance](https://www.trendhunter.com/trends/celestial-blue) Made in USA introduces a new tonal version of the Spring/Summer 2024 season designed in collaboration with Teddy Santis. Recently, the two unveiled a set of muted and Spring-ready colorways in February. Now, the [990v4](https://www.trendhunter.com/trends/990v4-made-in-usa) silhouette is led by a blue palette, making its first introduction to the world online on social media. It is dubbed the Arctic Grey, and although appearing to be blue, it decorates the upper with a soft aesthetic. This is made from a smooth suede material overlaying throughout and it rests on top of the sole unit detailed with a deeper grey tone. Other contrasting details can be seen at the grey mesh base for a slight contrast continued by touches of black accents. Image Credit: MPastitsio ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 44% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Tonal Lifestyle Sneakers:** Opportunities for creating harmonious color variations on lifestyle sneaker models to appeal to fashion-forward consumers. - **Spring-ready Colorways:** Exploration of seasonal color palettes for sneaker designs to capture the spirit of upcoming fashion trends. - **Online Sneaker Reveals:** Utilizing social media platforms for exclusive online launches of sneaker collaborations to build anticipation and engagement. ### Who This Affects Most - **Footwear Manufacturing:** Innovating production processes to achieve consistent, high-quality tonal designs in lifestyle sneakers for premium market appeal. - **Fashion Design:** Experimenting with materials and color combinations to create unique and visually appealing Spring-themed collections for fashion enthusiasts. - **Digital Marketing:** Leveraging social media platforms as key channels for unveiling new sneaker models and collaborations, enhancing brand visibility and customer connection. ## Related on Trend Hunter - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md) - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Navy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990v6-1.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Navy Blue-Inspired Sneakers](https://www.trendhunter.com/trends/made-in-usa-990v6.md) - [Retro Casual Lifestyle Sneakers](https://www.trendhunter.com/trends/1300-sneaker.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/sky-blue-colorway-1.md) - [Blue Tonal LIfestyle Footwear](https://www.trendhunter.com/trends/ashley-blue.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md)