# Hi-Tech Sports Balls The 94Fifty Smart Sensor Basketball Tracks Muscle Activity By Meghan Young | Published 2014-09-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/94Fifty-Smart-Sensor-Basketball References: [fancy](http://fancy.com/things/503296571257917086/94Fifty-Smart-Sensor-Basketball) & [store.apple](http://store.apple.com/us/product/HD748LL/A/infomotion-94fifty-bluetooth-basketball) There are two types of athletes: the kind that play for fun and the kind that play to compete. The latter will appreciate the 94Fifty Smart Sensor Basketball. It is a sports ball that tracks muscle activity in order to hone in on a person's strengths and weaknesses. By doing so, it can provide useful feedback to help them become a stronger player on the court. Great for indoor and outdoor use, the 94Fifty Smart Sensor Basketball is accompanied by an 94Fifty app for [iPhones](https://www.trendhunter.com/trends/tennis-blackbox), [iPads](https://www.trendhunter.com/trends/scoreboardtv) and iPod Touches. Adapting as the player improves, it provides basic, intermediate, and advanced level training to help build better shooting and ball handling skills quickly. This is one way in which smart technology is being used to specifically enhance an athlete's performance. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Smart Sports Equipment:** Incorporating sensors and technology into sports equipment to track and analyze performance. - **Data-driven Training:** Utilizing collected data to provide personalized and targeted training programs. - **Performance Optimization:** Using technology to identify strengths and weaknesses and improve overall performance. ### Where This Applies - **Sports Equipment Manufacturing:** Manufacturing companies that can innovate and integrate smart technology into their products to enhance athlete performance. - **Fitness Technology:** Developing technologies and apps that leverage data-driven training to help athletes improve their skills. - **Performance Analysis:** Providing services that analyze athlete performance data to identify areas for improvement and offer targeted training solutions. ## Related on Trend Hunter - [Connected Training Baseballs](https://www.trendhunter.com/trends/smart-gaming-baseball.md) - [Intelligent Basketball Hoops](https://www.trendhunter.com/trends/smart-basketball-hoop.md) - [Official Connected FIFA Balls](https://www.trendhunter.com/trends/connected-soccer-ball.md) - [Sport Performance Biometric Tools](https://www.trendhunter.com/trends/kinexon-sports.md) - [Connected Football Systems](https://www.trendhunter.com/trends/wilson-qbx.md) - [Smart Baseball Bats](https://www.trendhunter.com/trends/smart-baseball-bats.md) - [3D-Printed Sports Balls](https://www.trendhunter.com/trends/wilson-sports-goods-co.md) - [Luminous LED Basketballs](https://www.trendhunter.com/trends/goldfirefly.md) - [AI-Driven Sports Training Systems](https://www.trendhunter.com/trends/sports-training-systems.md)