# Satirizing Bad Commercials 92YTribeca Pokes Fun of New York Times in Parody Ad By Marissa Brassfield | Published 2009-02-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/92ytribeca-new-york-times-parody References: [psfk](http://www.psfk.com/2009/02/new-york-times-parody-ad.html) & [92y.org](http://www.92y.org/92ytribeca/default.asp?redirect=MakorHP) If you've ever been subjected to the horror that is the *[New York Times](https://www.trendhunter.com/trends/nyt-audio)* ad campaign, you'll appreciate this [parody](https://www.trendhunter.com/trends/switzerland-is-fake) from 92YTribeca. If you've never seen it, just check out the video below. This viral attempt is written and directed by Michael Showalter and lampoons all of the options the *New York Times* provides for its home subscribers--while simultaneously exposing the truths of our Internet news-driven culture. Stephen J. Levinson produced the film, Paul Rondeau took care of the cinematography, digital effects were provided by Ed Mundy, and the soundtrack was by Jesse Novak. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 25% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Parody Advertising:** Disruptive innovation opportunity: Create humorous parodies of existing advertisements to entertain and engage audiences. - **Satirical Marketing:** Disruptive innovation opportunity: Use satire to critique and mock traditional marketing techniques, highlighting the absurdities and flaws in advertising campaigns. - **Viral Content Creation:** Disruptive innovation opportunity: Produce and share compelling and shareable content that has the potential to go viral, increasing brand visibility and engagement. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Rethink traditional advertising approaches by incorporating humor, satire, and viral content to catch viewers' attention and build brand awareness. - **Marketing:** Disruptive innovation opportunity: Explore unconventional marketing tactics that challenge the conventional norms and deliver messages in unique and engaging ways. - **Entertainment:** Disruptive innovation opportunity: Merge entertainment and advertising by creating humorous content that not only promotes brands but also entertains audiences, fostering positive brand associations. ## Related on Trend Hunter - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Satirical Skincare Campaigns](https://www.trendhunter.com/trends/skin-obsessed.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)