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# Commemorative Tree Poems
The 9/11 Survivor Tree is Part of a Social Anniversary Campaign

By Alyson Wyers | Published 2014-09-11 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/911-survivor-tree
References: [fastcocreate](http://www.fastcocreate.com/3035502/new-yorks-survivor-tree-anchors-socially-driven-9-11-anniversary-campaign) & [tweet.911memorial.org](http://tweet.911memorial.org)

With the anniversary of September 11th upon us, the 9/11 Survivor Tree is an artistic and beautiful way to remember the tragic event that took place 13 years ago. [BBDO](https://www.trendhunter.com/trends/snowfall) created a memorial campaign driven by [Twitter](https://www.trendhunter.com/trends/the-art-of-trending) to not only pay tribute to the victims of September 11th, but to also mark the opening of the 9/11 Memorial and Museum.

Narrated by EGOT-winning actress Whoopi Goldberg, the 9/11 Survivor Tree is an [animated children's poem](https://www.trendhunter.com/trends/poem-booth) telling the tree's story and enabling parents to have discussions with their kids. Serving as the centerpiece of the 9/11 Memorial and Museum and anchor of the anniversary campaign, the remarkable tree will have a corresponding ebook. Meanwhile the social media fundraising initiative asks people to donate via tweet to support the national organization.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 56% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### What Makes This Trend Stand Out

- **Artistic Memorial Campaigns:** Creating artistic and beautiful campaigns to commemorate tragic events like September 11th and engage people in honoring the victims.
- **Animated Children's Poems:** Using animated poems to tell stories that allow parents to have discussions with their kids about sensitive topics like tragic events.
- **Social Media Fundraising Initiatives:** Using social media platforms like Twitter to encourage people to donate via tweets and support national organizations.

### Sectors Adopting This

- **Advertising and Marketing:** Creating memorial campaigns that use artistic elements to engage people and honor victims can be a disruptive innovation opportunity in the advertising and marketing industry.
- **Publishing:** Creating ebooks and other storytelling mediums like animated poems can be a disruptive innovation opportunity in the publishing industry.
- **Nonprofit and Philanthropy:** Using social media fundraising initiatives can be a disruptive innovation opportunity for nonprofit organizations to raise funds and mobilize support.

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