# Playful 90s-Inspired Sportswear The 'Just Smile for Me' Editorial Features Relaxed Fashion Styles By | Published 2013-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/90sinspired-sportswear References: [coupde.foudre.co](http://coupde.foudre.co/2013/06/just-smile-for-me.html) & [thelabmagazine](http://thelabmagazine.com/2013/06/16/just-smile-for-me/) The latest editorial for The Lab Magazine, titled 'Just Smile for Me,' is a fun-filled spread full of playful, 90s-inspired sportswear. Each ensemble features relaxed, loose-fitting fashion styles, from overalls to tracksuits. The 90s flair prominent in this editorial demonstrates that the 90s are no longer considered a contemporary decade, but a retro era. Just as 80s fashion is coming back into style, so is the quintessentially relaxed atmosphere of the 1990s. Model Maggie Jablonski showcases baggy overalls over an A-line, white t-shirt, channeling a sitcom-esque vibe that's perfect both for relaxed days at home and low-key outings. She also shows off some fierce athletic wear, including an [Adidas](https://www.trendhunter.com/trends/retro-accessories) tracksuit and sleek, white runners. With this editorial, The Lab Magazine proves that the [90s are coming back](https://www.trendhunter.com/trends/the-october-collection) in a big way, while demonstrating that comfort and fashion do not have to be mutually exclusive. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion Revival:** The 90s-inspired sportswear editorial shows the growing trend of bringing back retro fashion styles. - **Casual Comfort:** The relaxed and loose-fitting fashion styles featured in the editorial reflect the increasing demand for comfortable clothing options. - **Nostalgia Marketing:** The 90s flair in the editorial highlights the trend of using nostalgia to target consumers who have fond memories of that era. ### Where This Applies - **Apparel:** The resurgence of 90s fashion presents opportunities for clothing brands to capitalize on the growing demand for retro-inspired sportswear. - **Footwear:** The sleek white runners featured in the editorial open up possibilities for footwear companies to create trendy and comfortable sneakers. - **Media and Advertising:** The use of nostalgia marketing showcased in the editorial can inspire media and advertising industries to create campaigns that appeal to consumers' sentimental feelings towards the 90s. ## Related on Trend Hunter - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md)