<!-- canonical: https://www.trendhunter.com/trends/90sinspired-editorial -->
<!-- robots: noindex -->

# Nostalgic 90s-Inspired Editorials
Kari Jarozysnka Captures Bredäng Boys's After School Hangouts

By Kalin Ned | Published 2018-01-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/90sinspired-editorial
References: [boysbygirls](http://www.boysbygirls.co.uk/index.php/editorial/the-bredaeng-kids)

In this 'Boys by Girls' 90s-inspired editorial, Swedish photographer Kari Jarozynska reminisces of a decade that thrived on grunge music, Gameboys and Fila's plateau sneakers. The photo shoot is influenced by the photographer's childhood and the subjects are captured in a 90s after school hang out in Bredäng— a small suburb in Stockholm.

The boys embrace the smartphone-free environment and are dressed in classic 90s apparel— from backwards caps and '[Pepsi](https://www.trendhunter.com/trends/retrospekt)' illustrated shirts to authentic Fila bucket hats and [Tommy Hilfiger](https://www.trendhunter.com/trends/tommy-hilfiger-fragrances) half zip windbreakers. The Boys by [Girls 90s](https://www.trendhunter.com/trends/girls-crew)-inspired editorial is bound to delight the viewer with some nostalgic designs, as well as create a constructed narrative about what it meant to grow up during this decade and how it is radically different than what youth have to go through today.

Image Credit: Kari Jarozynska

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 86% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **90s Nostalgia Fashion:** Opportunities for fashion retailers to incorporate 90s style elements into their designs and marketing campaigns.
- **Analog Activities and Disconnecting:** Opportunities for companies to offer analog or disconnected experiences as a way to combat our hyperconnected world.
- **Y2K Aesthetic:** Opportunities for designers to incorporate early-2000s design elements, such as bright colors and digital graphics, into their work.

### Sectors Adopting This

- **Fashion:** Industry professionals can take inspiration from 90s fashion and incorporate it into their designs and marketing campaigns.
- **Entertainment:** The popularity of nostalgic 90s content presents opportunities for companies to create and distribute new media that caters to this trend.
- **Wellness:** Companies can offer products or experiences that promote digital detoxing and balance in a hyperconnected world.

## Related on Trend Hunter

- [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md)
- [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md)
- [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md)
- [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md)
- [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md)
- [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md)
- [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)
- [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md)
- [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md)