# Glamour Girl Obsessions It's a '90s Supermodel Revival in the October Issue of Vogue Paris By Marissa Liu | Published 2009-10-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/90s-supermodels-vogue-paris References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/10/eva-herzigova-vogue-paris-october-2009.html) & [vogue.fr](http://www.vogue.fr/) ‘90s supermodels are having a major resurgence in the latest issue of [Vogue Paris](https://www.trendhunter.com/trends/no-rules-club). A trio of ‘90s supermodels, Kristen McMenamy, Eva Herzigova and Claudia Schiffer, each get their own editorial in the French publication. The 36-year-old Herzigova, styled by Vogue Paris fashion director Emmanuelle Alt, is photographed by Hedi Slimane for a series of provocative, chest baring shots, while the now 43-year-old former [androgynous wunderkind McMenamy](https://www.trendhunter.com/trends/gapstudios-fw25) (now sporting long, blond locks) wears garments by Rodarte, Phi and Gareth Pugh for photographer David Sims. Vogue Paris must have a soft spot for ‘90s supermodels. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 81% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **'90s Supermodel Resurgence:** The revival of '90s supermodels in the fashion industry presents opportunities for brands to tap into nostalgia and leverage their iconic status. - **Provocative Fashion Editorials:** The popularity of provocative, chest-baring fashion editorials allows fashion publications and photographers to push boundaries and create bold, attention-grabbing visuals. - **Fashion Evolution:** The evolution of fashion through the re-styling of iconic supermodels showcases the intersection of nostalgia and contemporary trends, inspiring fresh fashion perspectives. ### Where This Applies - **Fashion Publishing:** Fashion publications have the opportunity to capitalize on the interest in '90s supermodels by featuring them in editorial spreads and creating nostalgia-driven content. - **Fashion Photography:** Fashion photographers can explore provocative and boundary-pushing visual styles to capture attention and create impactful fashion editorials. - **Fashion Design:** Fashion designers can incorporate elements of '90s supermodel aesthetics into their collections, combining nostalgia with contemporary designs for a unique and trendy appeal. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)