# Sporty Retro Fashion Collections PUMA Collaborates with the Weeknd and XO on a 90s Sportswear Line By Kalin Ned | Published 2018-12-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/90s-sportswear References: [highsnobiety](https://www.highsnobiety.com/p/the-weeknd-puma-xo-fw18/) & [us.puma](https://us.puma.com/en/us/explore/select/shop-all/puma-x-xo?affID=21181&mktID=AFF:21181:PepperJam:2-298558:USA&clickId=2543242953) 90s sportswear is the guiding theme of the new Fall/Winter 2018 collection done in collaboration between [PUMA](https://www.trendhunter.com/trends/puma-x-madhappy), XO and The Weeknd. The silhouettes entertain a super sporty aesthetic that is bound to offer comfort in a chic and stylish manner. A number of designs from the playful color-block collection have been taken from [PUMA's 1994 archives](https://www.trendhunter.com/trends/reebok-x-kodak), adding a definite nostalgic value, especially for those who remember the pieces. The industry is still strongly embracing nostalgia-inducing fashion and this 90s sportswear collection is yet another example of that. Easy-to-style and comfortable-to-wear, the chic collection only gains traction through its affiliation with famous Canadian music performer The Weeknd. From tracksuits and outerwear to tees and accessories, the PUMA x XO x The Weeknd 90s sportswear collection is sure to generate hype. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Fashion:** The 90s sportswear collection taps into the industry's ongoing embrace of nostalgia, offering a stylish and comfortable update on retro designs. - **Collaborative Collections:** The collaboration between PUMA, XO, and The Weeknd highlights the trend of brands partnering with celebrities and musicians to create fashion lines. - **Playful Color-block:** The collection's playful use of color-blocking adds a modern twist to the nostalgic 90s sportswear aesthetic, creating a disruptive opportunity for vibrant fashion designs. ### Where This Applies - **Fashion Industry:** The fashion industry continues to capitalize on the appeal of nostalgia with collections like the PUMA x XO x The Weeknd 90s sportswear line. - **Celebrity Partnerships:** The trend of collaborating with musicians and celebrities to create fashion lines is a lucrative opportunity for the industry, as seen in the PUMA x XO x The Weeknd collection. - **Sportswear Market:** The 90s sportswear trend presents an opportunity for the sportswear industry to capitalize on the nostalgia and create updated versions of retro designs. ## Related on Trend Hunter - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Nostalgic Sporty Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-puma.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md)