# 90s Rock-Inspired Apparel Psychic Hearts' Unisex Series Draws Heavily from Grunge Influences By Riley von Niessen | Published 2016-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/90s-rockinspired References: [highsnobiety](http://www.highsnobiety.com/2016/12/08/psychic-hearts-unisex-collection-2016/) & [ourpsychichearts](http://www.ourpsychichearts.com/?hjdbf) Psychic Hearts, a New York-based streetwear brand, expanded on its selection of androgynous apparel with a new collection that has a strong 90s rock-inspired aesthetic. The apparel was presented with an editorial that was dubbed 'Since I Was Born I Started to Decay,' which as its name suggests, celebrates retro teen angst. Pieces vary throughout, with cynical graphic tees, fuzzy sweaters, mesh tops, hoodies, crewnecks, button-ups and more presented. Psychic Hearts' 90s rock-inspired collection follows another unisex series that was launched just a few months ago, which took ques from New Wave music. Those looking to purchase pieces from the latest Psychic Hearts collection can find them online, where the editorial's looks and various other accessories are available. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 87% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **90s Rock-inspired Apparel:** Disruptive innovation opportunity: Creating a platform that connects consumers with independent designers creating 90s rock-inspired apparel. - **Unisex Streetwear:** Disruptive innovation opportunity: Developing sustainable and inclusive unisex streetwear collections that cater to a diverse range of body types and gender identities. - **Nostalgic Fashion:** Disruptive innovation opportunity: Integrating augmented reality (AR) technology to enhance the nostalgic fashion experience by allowing customers to virtually try on clothing inspired by 90s rock culture. ### Sectors Adopting This - **Fashion E-commerce:** Disruptive innovation opportunity: Leveraging AI-powered recommendation systems to create personalized shopping experiences for customers looking to purchase 90s rock-inspired apparel. - **Streetwear:** Disruptive innovation opportunity: Incorporating sustainable practices and materials into the production and distribution processes of streetwear brands, aligning with consumer demands for eco-friendly fashion. - **Augmented Reality:** Disruptive innovation opportunity: Partnering with fashion and beauty brands to develop AR applications that allow users to virtually try on clothing and experiment with different styles from the comfort of their own home. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md)