# Hip Hop Artist Partnerships Kellogg's Frosted Flakes Taps J.I.D to Reimagine an Iconic '90s Jingle By Kalin Ned | Published 2026-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/90s-jingle References: [newsroom.wkkellogg](https://newsroom.wkkellogg.com/2026-02-18-Kelloggs-Frosted-Flakes-R-and-J-I-D-Team-Up-to-Encourage-Teens-to-Unleash-Their-GR-R-REAT) [Kellogg's](https://www.trendhunter.com/trends/kith-treats-for-kelloggs) [Frosted Flakes](https://www.trendhunter.com/trends/frosted-flakes-shake) has partnered with critically acclaimed Hip Hop artist J.I.D to reimagine the iconic '90s jingle into a new full-length cultural anthem titled 'HEY TONY!' This initiative aims to inspire today's teens to unleash their inner greatness through a blend of modern musical energy and the brand's longstanding message of confidence and optimism. Aside from the reimagined '90s jingle, the Frosted Flakes x J.I.D collaboration includes a limited-edition 'Day Ones' merchandise collection featuring a jersey and t-shirt, as well as a specially illustrated Kellogg's Frosted Flakes cereal box with J.I.D on the front, a QR code linking to the track on streaming platforms, and a crossword puzzle celebrating the artist's love for word play. To further amplify the campaign, Kellogg's Frosted Flakes and J.I.D will host the 'Day Ones' Bowl Game on February 22, 2026, a 7x7 football showcase featuring local teams, a marching band performance by J.I.D's high school alma mater, and an exclusive halftime performance of the new track. Image Credit: Kellogg's x J.I.D ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 66% | Activity: 61% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Music-brand Collaborations:** Cross-sector creative pairings that fuse artist credibility with legacy brand narratives are creating new cultural touchpoints and alternative revenue streams beyond traditional advertising. - **Nostalgia-driven Reboots:** Reviving recognizable '90s assets with contemporary voices is reshaping consumer engagement by blending emotional familiarity with modern cultural relevance. - **Interactive Packaging with QR Integration:** Packaging that embeds digital access points and collectible design elements is transforming product boxes into multimedia gateways and fandom-driven experiences. ### Industries Being Reshaped - **Consumer Packaged Goods:** Branded food and beverage companies are being reimagined as lifestyle platforms where limited-edition drops and artist-led storytelling extend shelf-life and brand affinity. - **Music and Live Events:** Live performance and recording sectors are intersecting with branded activations to create hybrid entertainment formats that monetize fandom and experiential presence. - **Apparel and Merchandising:** Limited-run clothing and collectibles tied to cultural collaborations are enabling premium scarcity models and direct-to-consumer brand ecosystems. ## Related on Trend Hunter - [60s Superhero Cereal Branding](https://www.trendhunter.com/trends/general-mills-and-marvel-studios.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Hot Honey Breakfast Cereals](https://www.trendhunter.com/trends/crunchy-nut-hot-honey-crunchies.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Cereal Collab Streetwear](https://www.trendhunter.com/trends/kith-treats-for-kelloggs.md) - [Footballer-Approved Cereals](https://www.trendhunter.com/trends/general-mills-jettas-mix.md) - [Skateboarder-Approved Tex-Mex Meals](https://www.trendhunter.com/trends/taco-bell-and-tony-hawk.md) - [Rapper-Inspired Footwear Partnerships](https://www.trendhunter.com/trends/bradley-boot.md) - [Playfully Branded Skateboarder Partnerships](https://www.trendhunter.com/trends/tony-the-tigers.md)