# 90s-Inspired Makeup Revivals MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors By Laura McQuarrie | Published 2025-01-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/90s-inspired-makeup References: [hypebae](https://hypebae.com/2025/1/mac-nudes-collection-supermodels-naomi-campbell-linda-evangelista-kate-moss-where-to-buy) & [instagram](https://www.instagram.com/p/DEchWpXtcIR/?utm_source=ig_embed&utm_campaign=loading) Coupled with Millennials' nostalgia for 90s beauty, [Gen Z](https://www.trendhunter.com/trends/y2k-baby-palette) is helping to fuel a vibrant comeback of cool-toned makeup looks of the decade—and [MAC Cosmetics'](https://www.trendhunter.com/trends/strobe-beam-liquid-blush) Nudes Collection responds to consumer demand for 90s-inspired makeup, and cooler shades in response to the overwhelming dominance of warm makeup tones. In Mac Cosmetics' Nudes Collection, those who grew up in the 90s and the generations who are nostalgic for an era they never got to be a part of can look forward to shades like Folio, a beige-gray shade favored by Angelina Jolie. Defining the supermodel look of the 90s, MAC Cosmetics' Spice lip liner has become warmer over time, and the Nudes Collection's Cool Spice offers a cooler version, truer to the must-have shade sported by everyone from Pamela Anderson and Naomi Campbell to Cindy Crawford. Image Credit: [hypebae](https://hypebae.com/2025/1/mac-nudes-collection-supermodels-naomi-campbell-linda-evangelista-kate-moss-where-to-buy), [instagram](https://www.instagram.com/p/DEchWpXtcIR/?utm_source=ig_embed&utm_campaign=loading) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 69% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Related on Trend Hunter - [90s-Inspired Lip Liners](https://www.trendhunter.com/trends/waterproof-lip-liner.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Flesh-Toned Lip Balms](https://www.trendhunter.com/trends/mac-pro-lip-erase.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Luxe Brown Beauty Collabs](https://www.trendhunter.com/trends/ipsy-x-pantone.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md)