# Filmic 90s Footwear The Melissa x Opening Ceremony Capsule Revisits Iconic Movie Styles By Laura McQuarrie | Published 2019-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/90s-footwear References: [designtaxi](https://designtaxi.com/news/405772/Opening-Ceremony-x-Melissa-s-New-Line-Honors-Nostalgic-Looks-From-90s-Films/) & [mdreams.sg](https://www.mdreams.com.sg/products/openingceremony) The [Melissa](https://www.trendhunter.com/trends/melissa-x-diesel) x Opening Ceremony capsule collection offers a look back upon popular 90s footwear styles, especially the aesthetics from [era-defining films like Clueless](https://www.trendhunter.com/trends/bratz-x-clueless) and 10 Things I Hate About You. Some of the co-branded shoe designs that can be found in the range from the retailers include the Hatch sandals, the Ladii with a block heel and the Flipp slides, all of which are made with Melissa’s proprietary and recyclable jelly-like MELFLEX material. While Ladii reminds of Romy and Michele's High School Reunion, other styles from the limited-edition collection are just as nostalgic. The streetwear shoes are touted as hip, quirky and androgynous, as well as perfectly Instagrammable and ideal for pairing with other [90s-inspired styles](https://www.trendhunter.com/trends/ymc-x-merrell-moab-slide-2). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **90s Footwear Revival:** The trend of revisiting and modernizing popular footwear styles from the 90s opens up opportunities for disruptive innovation in the fashion industry. - **Film-inspired Fashion:** The incorporation of aesthetics from iconic movies in fashion collections presents disruptive innovation opportunities for brands to create unique and nostalgic products. - **Sustainable Shoe Materials:** The use of Melissa's proprietary and recyclable MELFLEX material in the capsule collection highlights the growing trend of sustainable materials in footwear, providing opportunities for disruptors in the eco-friendly fashion industry. ### Industries Being Reshaped - **Fashion Retail:** The Melissa x Opening Ceremony capsule collection caters to the rising demand for nostalgic 90s fashion, offering opportunities for disruptive innovation in the retail industry. - **Film and Fashion Collaborations:** The collaboration between Melissa and Opening Ceremony to create film-inspired footwear collections showcases opportunities for disruptive innovation at the intersection of the film and fashion industries. - **Sustainable Fashion:** The use of Melissa's recyclable material in the collection highlights the potential for disruptive innovations in the sustainable fashion industry, where eco-friendly materials are gaining traction. ## Related on Trend Hunter - [Iconic 2000s Teen-Flick Footwear](https://www.trendhunter.com/trends/heydude-x-mean-girls.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Bubblegum-Scented Jelly-Like Loafers](https://www.trendhunter.com/trends/royal-loafer.md) - [Jelly Sandal Pop-Ups](https://www.trendhunter.com/trends/melissa-frizzante.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md) - [Collaborative Sci-Fi Series Footwear](https://www.trendhunter.com/trends/clarks-x-stranger-things.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md)