# Retro Chunky Sneaker Colorways Mizuno Drops a '90s Athletic' Iteration of Its Wave Rider By Amy Duong | Published 2019-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/90s-athletic References: [highsnobiety](https://www.highsnobiety.com/p/mizuno-90s-athletic-wave-rider/) & [instagram](https://www.instagram.com/mizuno_rbline/?utm_source=ig_embed) Sneaker label [Mizuno](https://www.trendhunter.com/trends/hiroshi-nagai) introduces the new pack entitled '90s Athletic' that boasts design aesthetic that is true to its name. The range is complete with a plethora of bright prints and [vibrant colors](https://www.trendhunter.com/trends/1906a-neon-pack) that are remnant of the 90s and its vivid energy. The sneakers silhouette retain the sporty style, elevating the new iterations through color upgrades. There are three colorway options in total -- the selection of black and red, red and blue, or blue and orange. Some notable details include the speckled heel guard that travels down the sides of the sneaker and the wavy accent that is seen across the midsole. Additionally, branding details are featured on the side, the toe cap, and at the tongue tab. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 88% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Retro Athletic Sneaker Colorways:** Opportunity to expand retro athletic footwear trend and explore more nostalgic and colorful design iterations. - **90s Design Aesthetics:** Opportunity to explore design inspiration from the 90s and incorporate them in other product lines and campaigns. - **Sporty Silhouettes:** Opportunity to innovate and elevate the re-emerging trend of sporty silhouettes with updated colors, patterns, and materials. ### Industries Being Reshaped - **Footwear Industry:** Opportunity to cater to the rising demand for retro and nostalgic footwear designs and styles. - **Fashion Industry:** Opportunity for fashion designers to incorporate sporty and retro design elements in their collections for a nostalgic twist. - **Marketing and Advertising Industry:** Opportunity for marketers and advertisers to create campaigns with 90s design aesthetic that appeal to younger audiences that are nostalgic for the era. ## Related on Trend Hunter - [Pop Art-Inspired Technical Sneakers](https://www.trendhunter.com/trends/hiroshi-nagai.md) - [Greyscale Lifestyle Sneakers](https://www.trendhunter.com/trends/slow-steady-club.md) - [Stealthy Technical Running Footwear](https://www.trendhunter.com/trends/mizuno-wave-rider-10.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [00s-Inspired Metallic Sneaker Series](https://www.trendhunter.com/trends/1906d.md) - [Sporty Performance-Driven Shoes](https://www.trendhunter.com/trends/mizuno-2.md) - [Metallic Chunky Retro Sneakers](https://www.trendhunter.com/trends/cosmic-unity-3.md)