# Affordable Non-Alcoholic Wines 90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle By Laura McQuarrie | Published 2024-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/90-cellars References: [ninetypluscellars](https://www.ninetypluscellars.com/blogs/news/everything-you-need-to-know-about-non-alcoholic-wines?srsltid=AfmBOorAkIIuF2LzE9uYl_fqU81VH-2Qq1VfuxFwYDF5k1-svAxUOr3Z) & [ninetypluscellars](https://www.ninetypluscellars.com/collections/non-alcoholic-wines?srsltid=AfmBOopvBlzS2qmX9ARqOELfIiKJGDeOXgGYOcqgc9S9xJvk3Po0-Zfj)  Lot 229 Sparkling Rosé and Lot 230 Sparkling Brut are the first two non-alcoholic wines at [90+ Cellars](https://www.trendhunter.com/trends/90-cellars-discovery-series), and both options meet the growing consumer demand for great-tasting, affordable alternatives to alcohol. "Drinking culture, especially in younger generations, is changing," says Alexandra Shaughnessy, Wine Director at 90+ Cellars, "And while the low abv/no alcohol market has been predominantly owned by the beer industry, nonalcoholic wines are gaining popularity, and are expected to rise 7% globally through 2027." Both [dealcoholized sparkling wines from France](https://www.trendhunter.com/trends/nonalcoholic-wine-collection) are made with traditional winemaking methods, and they speak to the changing preferences of drinkers with [low calories, low sugar](https://www.trendhunter.com/trends/lo-secco-prosecco-doc), and a price point of $12 per bottle. Heading into the holiday season, these options promise to keep festive celebrations fun and sparkling, without day-after regrets. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 46% | Freshness: 31% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Beverages:** An increasing shift towards low abv and non-alcoholic products highlights a growing demand for healthier lifestyle choices among consumers. - **Affordable Luxury:** The introduction of budget-friendly yet high-quality non-alcoholic wines makes premium experiences more accessible to a broader audience. - **Health-conscious Drinking:** Low-calorie and low-sugar content in non-alcoholic wines caters to the health and wellness trends dominating consumer preferences. ### Industries Being Reshaped - **Beverage Industry:** Non-alcoholic wines represent a burgeoning segment within the beverage industry, meeting a shift towards more health-conscious consumption. - **Retail Industry:** Affordable pricing of premium non-alcoholic wines can drive sales and attract a diverse market in the retail sector. - **Hospitality Industry:** Incorporating non-alcoholic wines into menus can offer hospitality businesses an inclusive option for guests with varying preferences. ## Related on Trend Hunter - [Alcohol-Free Sparkling Wines](https://www.trendhunter.com/trends/french-bloom.md) - [Low-Calorie Dealcoholized Wines](https://www.trendhunter.com/trends/sparkling-blanc.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines.md) - [Celebratory Non-Alcoholic Wines](https://www.trendhunter.com/trends/society-de-la-rassi.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Non-Alcoholic Wine Magnums](https://www.trendhunter.com/trends/cuve-blanc-sparkling.md) - [Traceable Non-Alcoholic Wines](https://www.trendhunter.com/trends/studio-null.md) - [Non-Alcoholic Celebration Spirits](https://www.trendhunter.com/trends/french-bloom-bubbly.md)