# Enchantingly Witchy Editorials The 9 Crow Street Lookbook Channels 'The Craft' By Vasiliki Marapas | Published 2014-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/9-crow-street References: [c-heads](http://www.c-heads.com/2014/05/15/exclusive-alex-hutchinson-x-9-crow-street/) & [9crowstreet](http://9crowstreet.com/) Alex Hutchinson photographed Orla Keogh and Isabella Domville for a lookbook for 9 Crow Street, a new vintage store located in Dublin, Ireland. Hutchinson chose to shoot in a mix of 35mm film and digital for a diverse, interesting look. Mel McDermott styled the girls into living voodoo dolls, complete with busy prints, elaborate embroidery and tribal jewelry. Hair stylist Danielle (of Style Club) created some artfully messy, braided styles, while makeup artist Aisling Kelly focused on dark shades and dramatic sparkle. The final look brings 'The Craft' to mind. For those of you unfamiliar, the 1996 film by Andrew Fleming explores a group of misfit teenage girls who routinely practice witchcraft and spells to right the wrongs and injustices inflicted upon them. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Fashion:** There is an opportunity for disruptive innovation in the vintage fashion industry by incorporating diverse and interesting photography techniques. - **Living Doll Aesthetic:** The trend of creating living voodoo dolls in fashion editorials presents an opportunity for disruptive innovation in the makeup and hair styling industries. - **Witchcraft Influences:** The trend of channeling witchcraft in fashion editorials opens up opportunities for disruptive innovation in the styling and accessories industries. ### Sectors Adopting This - **Vintage Fashion:** The vintage fashion industry can benefit from disruptive innovation by embracing diverse and interesting photography techniques. - **Makeup:** The makeup industry can explore disruptive innovation by creating dark shades and dramatic sparkle inspired by witchcraft aesthetics. - **Hair Styling:** The hair styling industry has room for disruptive innovation by incorporating artfully messy, braided styles influenced by living doll aesthetics. ## Related on Trend Hunter - [Personalized Digital Spells](https://www.trendhunter.com/trends/mysticmorwen.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Witch-Approved Vodkas](https://www.trendhunter.com/trends/midsummer-reserve.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md)