# Corporate Critique Watches The '8to5' Wristwatch Critiques Business America By Michael Hines | Published 2012-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/8to5-wristwatch References: [designbuzz](http://www.designbuzz.com/8to5-wrist-watch-prototype-lauds-critiques-corporate-work-culture-time.html) & [paulkweton](http://paulkweton.com/latest-projects/watch/) The grind of the working world was the inspiration for the aptly named '8to5' Wristwatch. The watch was designed by Paul Kweton as both a tribute and a critique of the workaday world that we live in. The face of the 8to5 Wristwatch has two shaded sections and only the numbers eight and five visible. The shaded areas represent the hours spent in the office or out on the job while eight and five signal the start and end of the typical workday. The watch has a [smooth strap](https://www.trendhunter.com/trends/tadao-ando-x-cauny) inspired by an I-Beam of all things. The eight hour workday may not be going away anytime soon, which is why it's nice to see a design that [fashionably pokes fun](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine) at corporate America. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 80% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Workplace Accessories:** Designing workplace accessories that simplify and declutter the office environment. - **Work-life Balance Products:** Creating products that promote a healthy work-life balance and remind individuals to prioritize personal time. - **Satirical Fashion Statements:** Developing fashion items that use humor and irony to critique societal norms and trends. ### Where This Applies - **Fashion Accessories:** Incorporating satirical elements into fashion accessories, like watches, to appeal to consumers with a sense of humor. - **Office Supplies:** Creating minimalist and functional office accessories that enhance productivity and aesthetics. - **Wellness and Self-care:** Offering products that promote work-life balance and encourage individuals to prioritize their well-being. ## Related on Trend Hunter - [Brutalist-Inspired Sleek Timepieces](https://www.trendhunter.com/trends/b1.md) - [Asymmetrical Shadowy Wristwatches](https://www.trendhunter.com/trends/good-evil-omen.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [Abstract Artwork-Inspired Timepieces](https://www.trendhunter.com/trends/ode-to-delaunay-watch.md) - [Postmodern Cone Structural Timepieces](https://www.trendhunter.com/trends/postmodern-cone-watch.md) - [Blue Collar Professional Timepieces](https://www.trendhunter.com/trends/shinola-mechanic-watch.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md)