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# Ultra High-End Televisions
AUO Showcased an 8K-Resolution TV with a 120Hz Refresh Rate

By Colin Smith | Published 2023-04-20 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/8k-gaming-tv
References: [techpowerup](https://www.techpowerup.com/307482/auo-has-8k-gaming-tv-panel-with-120-hz-refresh-rate-and-4608-zone-fald) & [auo](https://www.auo.com/en-global/New_Archive/detail/News_Archive_Technology_190822)

![Ultra High-End Televisions](https://cdn.trendhunterstatic.com/thumbs/503/8k-gaming-tv.jpeg)

[AUO](https://www.trendhunter.com/trends/smart-cockpit), a leading display maker, has unveiled a new 8K gaming TV panel at Touch Taiwan [2023](https://www.trendhunter.com/trends/samsung-qdoled-tv-lineup). The panel is 65 inches in size and supports a resolution of 7680 x 4320 pixels at up to 120 Hz refresh rate. It also features a 4608-zone [full-array local dimming](https://www.trendhunter.com/trends/nitro-xv325qk-v3) (FALD) backlight that enhances contrast and HDR performance. The panel uses AUO’s A.R.T. technology that reduces reflections and glare, making it suitable for gaming in various lighting conditions. The panel also supports variable refresh rate (VRR) and HDMI 2.1 for smooth and immersive gaming experiences.

The AUO 8K gaming TV panel is one of the most advanced displays in the market, offering gamers a stunning visual quality and responsiveness. It showcases AUO’s innovation and leadership in display technologies and gaming solutions. The panel is expected to be available for mass production in the near future.

Image Credit: AUO, TechPowerUp

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 39% | Activity: 59% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **8K Resolution Tvs:** As high-end TVs continue to feature higher resolutions and refresh rates, companies can invest in developing cheaper technologies to allow wider access to these displays.
- **Variable Refresh Rate Technology:** As gaming becomes more prominent, advancing VRR to improve gamers' experiences can revolutionize the gaming industry.
- **Full-array Local Dimming (FALD) Backlight:** FALD backlights could be implemented in lower-end TVs as a mid-tier option for improved contrast and HDR performance.

### Industries Being Reshaped

- **Display Technology:** The display technology industry can invest in creating cheaper, high-resolution displays to compete in the ultra-high-end TV market.
- **Gaming:** The gaming industry can innovate by integrating the latest display technologies, such as high-resolution and variable refresh rates, into gaming hardware and software.
- **Television Manufacturing:** Television manufacturers can incorporate FALD backlight technology in mid-tier TVs to draw in customers who would prefer improved contrast and HDR performance without making the leap to ultra-high-end TVs.

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