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# Luxurious Leather Smartphones
The $6,000 88 Tauri Was Unveiled Just Before CES 2015 Kicked Off

By Rahul Kalvapalle | Published 2015-01-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/88-tauri
References: [gizmag](http://www.gizmag.com/hands-on-with-lamborghinis-ridiculous-88-tauri-smartphone/35471/) & [lamborghinimobile](http://www.lamborghinimobile.com/en/88tauriteaser/)

The 88 Tauri is the brand new smartphone, previewed at an exclusive invite-only event just prior to CES 2015, developed by [Tonino Lamborghini Mobile](https://www.trendhunter.com/trends/tecno-x-tonino-lamborghini) -- yes, the same Lamborghini that makes those fancy cars. This phone is the follow-up to Lamborghini's [Antares](https://www.trendhunter.com/trends/loewe-antares-oled-tv) luxury phone.

The 88 Tauri comes with the glitz and glamour you'd hope to get from a $6,000 smartphone -- it features a slick leather finish, metal panels in black, gold or metallic silver and Lamborghini's iconic 'raging bull' icon. It's a phone designed to turn heads with its flashy appearance.

In terms of specs, the phone features Snapdragon 801, Android KitKat and a 5-inch HD display. While this may not be the most impressive in terms of hardware and software, this is first and foremost a smartphone designed to draw attention.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 51% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Technology:** Opportunity for disruptive innovation in combining high-end materials with technology, creating unique products.
- **Experiential Marketing:** Opportunity for innovative marketing strategies that emphasize the aesthetics and tactile qualities of luxury tech products.
- **High-end Accessories:** Opportunity for the development of high-end accessories that complement and enhance the luxury tech experience, such as custom cases, headphones, and charging stations.

### Sectors Adopting This

- **Luxury Goods:** Potential for luxury goods companies to expand into the high-end tech market and create new revenue streams.
- **Consumer Electronics:** Opportunity for consumer electronics companies to differentiate themselves by incorporating high-end materials and design elements into their products.
- **Fashion and Accessories:** Potential for fashion and accessories companies to collaborate with tech companies to create innovative, high-end products that appeal to the luxury market.

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