# Bold Colorful Seed Butter Packaging 88 Acres’ Seed Butter Debuts New Brand Identity from ROOK/NYC By Grace Mahas | Published 2022-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/88-acres-seed-butter References: [88acres](https://88acres.com/) & [rooknyc](http://rooknyc.com/)  88 Acres, the Boston-based food company, recently debuted a new [seed butter](https://www.trendhunter.com/trends/one-trick-pony-2) brand identity refreshed by Independent Creative Agency, [ROOK/NYC](https://www.trendhunter.com/trends/alicias-spice-co). The goal of the [new packaging](https://www.trendhunter.com/trends/north-coast-organic) was to set product expectations, drive taste appeal, drive trials, and educate the consumer. The new design features a color palette that speaks to the flavor cues while the playful brand voice underscores familiar terms. Mark Christou, Founder & Creative Partner, ROOK/NYC, commented on the new launch, stating: “The challenge here was how to help the consumer quickly and confidently understand what the product is. By integrating the smooth, delicious-looking Seed Butter within the label on the jar, we’re helping negate consumer confusion and ambiguity around the product. This redesign to the butter line will be a big step in further helping 88 Acres to grow beyond the natural channel into more of an iconic mainstay in the conventional snacking category.” Image Credit: 88 Acres ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 74% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Color-driven Packaging:** Designing new packaging that utilizes specific colors to convey flavor profiles and set product expectations presents an opportunity for food companies to stand out on shelves and engage with consumers. - **Brand Voice Reinvention:** Investing in a playful brand voice that utilizes familiar terms and language can differentiate a company's product and build brand loyalty among consumers. - **Product Education Initiative:** Creating new product packaging that emphasizes education and trial through explicit product details can help food brands boost their recognition and build trust among consumers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can use the concept of using color profiles for their packaging and play with language to build brand loyalty and recognition. - **Retail:** Retail companies could use education-based packaging strategies by investing in labeling and artistic designs that emphasize product details that lead to more informed shoppers and can boost their bottom line. - **Design:** Design companies can help businesses reinvent their product branding to appeal to consumers by creating unique packaging designs through the use of color, brand voice and innovative educational initiatives. ## Related on Trend Hunter - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Festively Flavored Seed Butters](https://www.trendhunter.com/trends/peppermint-sunflower-seed-butter.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Seeded Vegan Oat Bars](https://www.trendhunter.com/trends/oatmeal-chocolate-chip-seed-oat-bar.md)