# Revived Lifestyle Running Sneakers Beauty & Youth Breathes Live Back to the NB 878 Sneaker Model By Amy Duong | Published 2024-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/878-sneaker References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-878/) & [instagram](https://www.instagram.com/beautyandyouth_official/?utm_source=ig_embed&ig_rid=061fccc4-2cb0-44d3-a63a-deac1fdce487)  [Beauty](https://www.trendhunter.com/trends/dolci-blush-collection) & Youth shines a spotlight on a returning [New Balance](https://www.trendhunter.com/trends/1000-model) silhouette in the form of the 878 sneaker silhouette. It is seen with retro themes and has a classic chunky [ABZORB](https://www.trendhunter.com/trends/abzorb-2000) midsole unit and various materials making up the upper, with suede and mesh materials. The N logo details the side of the shoe to keep the traditional and minimal theme consistent. Another touch is the '878' that is carefully embroidered at the back of the shoe, seen right below the pull tag paired together with some reflective piping for a slight contrast. More branding can be seen on the tongue and printed on the insole unit. Notably, this launch is exclusively stocked in Japan. Image Credit: Beauty&Youth ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 74% | Activity: 35% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Retro Lifestyle Sneakers:** The 878 sneaker silhouette by New Balance combines retro themes with classic design elements, creating a nostalgic appeal for consumers. - **Chunky Midsole Trend:** The ABZORB midsole unit in the 878 sneaker offers a chunky and comfortable design, catering to the growing demand for footwear with enhanced cushioning and support. - **Exclusivity in Retail:** The exclusive stocking of the 878 sneaker in Japan highlights a trend in offering limited edition releases to create a sense of exclusivity and drive customer engagement. ### Sectors Adopting This - **Footwear:** The 878 sneaker by New Balance taps into the ongoing demand for stylish and comfortable footwear that combines classic elements with modern design aesthetics. - **Fashion Retail:** The revival of the 878 sneaker model presents an opportunity for fashion retailers to capitalize on the popularity of retro-themed sneakers and attract fashion-conscious consumers. - **Sports Retail:** The incorporation of the ABZORB midsole unit in the 878 sneaker opens up avenues for sports retailers to cater to athletes and fitness enthusiasts seeking footwear with superior cushioning and support. ## Related on Trend Hunter - [Reimagined Stealthy Monochromatic Shoes](https://www.trendhunter.com/trends/1000-model.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Sleek Retro-Futuristic Sneaker Models](https://www.trendhunter.com/trends/new-balance-2000-abzorb.md) - [Collaborative Lifestyle Revived Shoes](https://www.trendhunter.com/trends/new-balance-992-2.md) - [Cool-Tonal LIfestyle Sneakers](https://www.trendhunter.com/trends/abzorb-2000.md) - [Revived Retro Collaborative Sneakers](https://www.trendhunter.com/trends/new-balance-1000.md) - [Revived Collaborative Running Shoes](https://www.trendhunter.com/trends/1000-sneaker.md) - [Reinvented Retro Running Shoes](https://www.trendhunter.com/trends/new-balance-1000-3.md) - [Classic Retro Lifestyle Sneakers](https://www.trendhunter.com/trends/740-sneaker.md)