# Nostalgic Lip Balm Collections Camp Burt Introduces its '84 Summer Merch Collection By Amy Duong | Published 2024-07-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/84-summer-merch References: [designtaxi](https://designtaxi.com/news/426954/Burt-s-Bees-Is-Buzzing-With-Nostalgia-In-Its-Retro-40th-Anniversary-Collection/) & [tavern.agency](https://tavern.agency/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Branding agency Tavern helps [Burt's Bees](https://www.trendhunter.com/trends/boosted-body) celebrate its 40th anniversary with a special '84 Summer Merch collection under [Camp Burts](https://www.trendhunter.com/trends/summer-outdoor). The capsule is full of nostalgic elements with retro designs of vintage tees, beach towels, and bucket hats. Each one of the items is crafted with a liberating energy that nods to the brand's early days. The iconic red and yellow lip balm has been reimagined as other products such as a reusable water bottle, towel, and a hammock. Notably, the anniversary line's [lip balm packaging](https://www.trendhunter.com/trends/newstalgia-1) has a sustainable approach as it uses over 90% recycled paper to reduce plastic waste. To capture visuals of the new products, they were all photographed at Burt's original cabin, using Tavern's creative direction. Image Credit: Tavern ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 43% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Branding:** Brands are increasingly tapping into nostalgic elements to create emotional connections with their audience, leading to unique product designs that evoke past memories. - **Sustainable Packaging Innovation:** The use of over 90% recycled paper for product packaging demonstrates a growing trend towards sustainable solutions in consumer goods. - **Cross-product Branding:** Expanding product ranges to include everyday items like reusable water bottles and hammocks exemplifies the trend of diversifying brand portfolios through creative merchandise. ### Industries Being Reshaped - **Personal Care:** Incorporating nostalgic and eco-friendly elements in personal care products can drive customer loyalty and environmentally conscious choices. - **Apparel and Accessories:** Vintage-inspired lines can invigorate the apparel industry by infusing contemporary products with retro aesthetics that appeal to a broad demographic. - **Marketing and Advertising:** Creative direction that authentically ties in brand history with modern sustainability efforts can enhance consumer engagement and brand storytelling. ## Related on Trend Hunter - [Iced Tea-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-balm-bundle.md) - [Soda-Inspired Jumbo Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness-x-olipop.md) - [Vintage Soda Lip Balms](https://www.trendhunter.com/trends/spf-30-lip-balm.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Nostalgic Lip Balm-to-Oils](https://www.trendhunter.com/trends/lipslider-lip-balm.md) - [Whole-Body Skincare Collections](https://www.trendhunter.com/trends/boosted-body.md) - [Salad Dressing Lip Balms](https://www.trendhunter.com/trends/hidden-valley-ranch-burts-bees.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md)