# Bagged Beverage Packaging 82go Purely Portable Water is Eco-Friendly and Easy to Drink By Amelia Roblin | Published 2012-06-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/82go-purely-portable-water References: [thedieline](http://www.thedieline.com/blog/2012/6/19/82go-water.html) & [82gowater](http://www.82gowater.com/site/) Many major attempts to reduce the consumption of plastic water bottles have failed, predominantly due to a lack of equivalent options for on-the-go hydration. The 82go Purely Portable Water pouch looks like it could blow its wasteful competition out of the water, delivering a delicious dose of [filtered liquid in a package](https://www.trendhunter.com/trends/reef-rtd) that's much kinder to the planet. Each small sack is made from less than 2 grams of plastic resin, which is comparable to the amount of material melted into a typical bottle cap. A minimum amount of ink is used to label the product, no paper is employed and the satchel can be [effectively recycled after use](https://www.trendhunter.com/trends/recyclable-aluminum-bottles). There are many other fine features to 'The Bod' 82go Purely Portable Water system, such as the ease with which you can freeze it, pocket it and open it. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Reduced Plastic Packaging:** The 82go Purely Portable Water pouch offers a sustainable alternative to plastic water bottles by using less than 2 grams of plastic resin. - **Eco-friendly Packaging:** The 82go Purely Portable Water pouch is made with minimal ink and no paper, and can be effectively recycled after use. - **Convenient On-the-go Hydration:** The 82go Purely Portable Water pouch is designed for easy freezing, pocketing, and opening, making it a convenient choice for people on the move. ### Who This Affects Most - **Beverage Packaging:** The beverage packaging industry can explore reduced plastic packaging solutions to offer more sustainable options for customers. - **Sustainability:** The sustainability industry can leverage eco-friendly packaging innovations like the 82go Purely Portable Water pouch to promote environmentally conscious products and practices. - **Outdoor Recreation:** The outdoor recreation industry can benefit from convenient on-the-go hydration solutions like the 82go Purely Portable Water pouch, enhancing the experience for adventurers and travelers. ## Related on Trend Hunter - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Steel Portable Water Bottles](https://www.trendhunter.com/trends/togo-bottle.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Portable Water-Carbonating Canteens](https://www.trendhunter.com/trends/sparkling-water-bottle.md) - [Adhesive-Held Water Multi-Packs](https://www.trendhunter.com/trends/vilsa.md) - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md)