# Celeb-Backed Tequila Expansions 818 Tequila, Founded by Kendall Jenner, is Set to Debut in the UK By Grace Mahas | Published 2021-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/818-tequila References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/10/kendall-jenners-818-tequila-heads-to-the-uk/)  818 Tequila, the [alcohol brand launched](https://www.trendhunter.com/trends/alma-del-jaguar) by *Keeping Up with the Kardashians* star Kendall Jenner, is set to expand to the U.K. The band features three bottlings: 818 Tequila Blanco, 818 Tequila Reposado, and 818 Tequila Añejo. “We get asked daily when 818 will be available since its [sell-out launch in the USA](https://www.trendhunter.com/trends/wildfire-advisory) and we are super excited to say that the time is almost here,” Harvey Uppal, co-founder of VIP Bottles, explained. “With limited stock and unprecedented hype levels, we wanted to do something different to honor this launch.” To get your hands on the alcohol, fans can sign upon VIP Bottles website for a chance to purchase a bottle. Upon the alcohol's release, winners will receive an email with a unique URL to buy the tequila. Image Credit: 818 Tequila ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Celebrity Alcohol Brands:** There is a growing trend of celebrities launching their own alcohol brands, offering opportunities for disruptive innovations in marketing and product development. - **Limited Release Marketing:** Limited releases, such as the lottery system used for the launch of 818 Tequila, offer an innovative marketing strategy that creates scarcity and exclusivity around a product. - **Tequila Boom:** There is a trend towards increased consumption and appreciation of tequila, creating opportunities for new players to enter the market, with innovative and unique products. ### Industries Being Reshaped - **Alcohol Industry:** The trend of celebrity alcohol brands and limited release marketing can disrupt traditional players in the industry, creating opportunities for innovative marketing and product development. - **Marketing Industry:** The success of limited release marketing for 818 Tequila and other celebrity alcohol brands could inspire other industries to adopt similar strategies for exclusive and highly desirable products. - **Hospitality Industry:** The growing interest and appreciation for tequila presents opportunities for restaurants and bars to innovate with unique and creative tequila-based drinks and experiences. ## Related on Trend Hunter - [Celebrity-Backed Agave Bricks](https://www.trendhunter.com/trends/agave-waste.md) - [Festival-Themed Cocktail Promotions](https://www.trendhunter.com/trends/sprinter-palm-springs-pack.md) - [Rapper-Inspired Tequila Brands](https://www.trendhunter.com/trends/megan-thee-stallion-1.md) - [Mexican Cuisine Vodka Expansions](https://www.trendhunter.com/trends/smirnoff-spicy-tamarind-vodka.md) - [Socialite-Approved Canned Cocktails](https://www.trendhunter.com/trends/canned-vodka-soda.md) - [Versatile Tequila Liqueurs](https://www.trendhunter.com/trends/take-tequila.md) - [High-Quality Coffee Tequilas](https://www.trendhunter.com/trends/black-gold-xo-caf.md) - [Kpop Singer-Backed Whiskys](https://www.trendhunter.com/trends/blackpinks-lisa-1.md) - [Premium Peach Vodkas](https://www.trendhunter.com/trends/sprinter-peach.md)