# Community-Centered Wedding Experiences 818 Tequila Celebrated 8/18 Day By Surprising Brides-to-Be By Laura McQuarrie | Published 2026-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/818-day References: [prnewswire](https://www.prnewswire.com/news-releases/818-tequila-celebrates-818-day-by-surprising-brides-to-be-in-their-community-plus-an-exclusive-ring-concierge-giveaway-302853305.html)  For 8/18 Day, the award-winning tequila brand founded by Kendall Jenner is surprising members of its Happy Hour community to make a range of wedding season experiences extra special. Happy Hour is 818 Tequila's opt-in Instagram Broadcast Channel, and after getting hundreds of submissions, the brand selected a few community members for personalized [wedding and bachelorette experiences](https://www.trendhunter.com/trends/aspen-gay-ski-week) featuring a complimentary 818 Tequila bar, [signature cocktails](https://www.trendhunter.com/trends/immersive-tasting-experience), professional photography, and gifts from partners. To extend the experience to one more lucky community member, 818 partnered with luxury jeweler Ring Concierge on an [exclusive diamond giveaway](https://www.trendhunter.com/trends/nontraditional-engagement-ring) on 8/18 Day. The winner will get a pair of Ring Concierge 3-carat Round Lab Diamond Studs, and up to seven pairs of 1-carat Lab Diamond Studs for their wedding party, plus 818 merch signed by Kendall Jenner. This giveaway officially wraps up 818's Best Summer Ever campaign, which shared a season of exclusive experiences, weekly giveaways and community-first moments. Image Credit: Sophie Sahara Planning, Gabriela Solano ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 72% | Activity: 88% | Freshness: 92% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Community-led Celebrations:** Brands are turning opt-in social communities into channels for personalized milestone experiences, creating new value around weddings, bachelorette events, and seasonal campaigns. - **Experiential Alcohol Marketing:** Premium spirits labels are moving beyond product sampling with hosted bars, signature cocktails, and event services that embed the brand into memorable life occasions. - **Luxury Giveaway Partnerships:** Collaborations between beverage brands and fine jewelry companies are blending lifestyle categories to expand audience reach through aspirational, high-value rewards. ### Sectors Adopting This - **Alcoholic Beverages:** Tequila and spirits brands can differentiate through community-based activations that connect premium products with celebratory consumer moments. - **Wedding Services:** Event planning, photography, and bridal experience providers are benefiting from branded sponsorship models that add premium perks to wedding-related occasions. - **Luxury Jewelry:** Fine jewelry brands are finding new visibility through cross-category giveaways that associate diamond products with social engagement and milestone gifting. ## Related on Trend Hunter - [Festival-Themed Cocktail Promotions](https://www.trendhunter.com/trends/sprinter-palm-springs-pack.md) - [Invite-Only Festival Gatherings](https://www.trendhunter.com/trends/818-outpost.md) - [V6-Equipped Supercars](https://www.trendhunter.com/trends/296-gt3.md) - [Award-Winning Beauty Holiday Sets](https://www.trendhunter.com/trends/beauty-holiday-set.md) - [Fashionable Tequila Accessories](https://www.trendhunter.com/trends/818-minis.md) - [Flavorful Vodka Soda Packs](https://www.trendhunter.com/trends/palm-springs-variety-pack.md) - [Tequila Espresso Martini Kits](https://www.trendhunter.com/trends/tequila-espresso-martini-kit.md) - [Ultra-Premium Celebrity Tequilas](https://www.trendhunter.com/trends/eight-reserve-by-818.md) - [Collaborative Seasonal Drinking Campaigns](https://www.trendhunter.com/trends/fat-tuesday.md)