# Grainy 80s-Inspired Fashion Editorials Aries Introduced Its Comfy & Stylish Designs Through HBX By Kalin Ned | Published 2018-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/80sinspired-fashion References: [hbx](https://hbx.com/journal/2018/4/holograms-editorial-aries-richardson-ashley-williams) & [hbx](https://hbx.com/women/brands/aries) When it comes to 80s-inspired fashion, labels are quick to jump to the chromatic and in-your-face patterns that are characteristic of the era. However, in the 'Holograms' editorial by HBX, contemporary streetwear brands Aries, Richardson and Ashley Williams showcase their take on 80s-inspired fashion. The photoshoot, conducted by Kara Chung, highlights provocative latex pencil skirts, stylish elbow-high gloves and comfy-looking lightweight tracksuits. The spotlight of this blurry HBX editorial falls on the introduction of womenswear label Aeries, which focuses on the deconstruction of "a lost or broken civilization" and seeks to make use of the ruins. The label's Spring/Summer 2018 collection boasts Italian- and 80s-inspired fashion with references to Ancient Greek art and a distinctly noticeable 'No Problemo' motif. Photo Credits: [Kara Chung](https://www.instagram.com/kara__chung/) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 99% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **80s-inspired Fashion:** Opportunity to incorporate modern designs with 80s-inspired motifs into fashion labels. - **Contemporary Streetwear:** Incorporating provocative and stylish streetwear designs to appeal to fashion-forward consumers who prioritize comfort. - **Deconstruction Fashion:** Reusing and repurposing materials to create unique pieces of clothing that appeal to environmentally-conscious consumers. ### Who This Affects Most - **Fashion Industry:** Incorporating 80s-inspired and deconstructed designs to create unique and sustainable fashion pieces. - **Streetwear Industry:** Incorporating provocative and comfortable designs to appeal to fashion-forward and streetwear consumers. - **Photography Industry:** Partnering with fashion brands to create editorial campaigns that highlight unique and trend-setting styles. ## Related on Trend Hunter - [Nostalgic Sporty Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-puma.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md)