# Un-Enthused 80s Tees Emma Mulholland's Bored T-Shirt Celebrates Nostalgic Styling By Jana Pijak | Published 2015-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/80s-tees References: [emmamulholland](http://emmamulholland.com/product/bored-tee/) & [emmamulholland](http://emmamulholland.com) Australian fashion designer Emma Mulholland is known for her range of wild sunglasses and 80s tees that are a throwback to the colorful decade. Her 'Bored' t-shirt boasts a vibrant graphic that is displayed against a white backdrop. The statement tee is also lightly striped, resembling a sheet of lined paper. This nostalgic detailing fits with the clothing item's illustrated graphic, an image of a woman that is accented with a 'Bored' slogan in block type. Inspired by in-class notebook doodles, the Emma Mulholland Bored tee will appeal to [alternative fashion fans](https://www.trendhunter.com/trends/geeks-rule-hellsing). Fans of 80s tees will fall in love with the garment that revives [nostalgic styling](https://www.trendhunter.com/trends/90s-boxy-heavy-tee). In addition to its retro influences, the piece will appeal to the raver or fashion-conscious surfer. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Nostalgic Tees:** Opportunity to create new designs that honor past eras and celebrate nostalgia. - **Statement Graphics:** Opportunity to create bold and eye-catching designs that communicate a message. - **Alternative Fashion:** Opportunity to cater to a subculture of consumers that seek unique, non-conformist fashion items. ### Who This Affects Most - **Fashion:** Opportunity to create new clothing items that cater to various consumer demographics. - **Graphic Design:** Opportunity to venture into graphic design for apparel and create visually striking designs for t-shirts. - **Retail:** Opportunity to tap into the nostalgia and alternative fashion space by curating a collection of unique, statement-making tees and other items. ## Related on Trend Hunter - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Dark Vampire-Series Apparel](https://www.trendhunter.com/trends/vampire-slayer-collection.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Elevated Fall Basics](https://www.trendhunter.com/trends/alyson-eastman.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md)