# Bohemian 80s Fashion The South China Morning Post's Budding Romance Story is Vibrantly Printed By Jana Pijak | Published 2015-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/80s-fashion-story References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/03/budding-romance-alexandra-martynova-by.html) & [scmp](http://www.scmp.com/frontpage/international) Alexandra Martynova shows off her 80s fashion closet in 'Budding Romance', an editorial exclusive for The South China Morning Post. Gracing the publication's March 2015 issue, this image series paints a bohemian picture of the bold decade and brings back its signature teased hair and electric eye-shadow looks. Captured by photographer Benjamin Kanarek, this [bohemian style](https://www.trendhunter.com/trends/alessandra-rich) exclusive boasts fashions from Lane Crawford, Rochas and [Maison Martin Margiela](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) among other labels. Its pieces are hand-picked by wardrobe stylist Coline Peyrot while its hair and makeup looks are created by Jonathan Dadoun and Melanie Sergeff. This 80s fashion story highlights a wardrobe of floral coats, shoulder pad infused jackets and pattern-clashing pairings that will appeal to the fan of [retro and eye-catching apparel](https://www.trendhunter.com/trends/the-october-collection). ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion Revival:** Disruptive innovation opportunity: Create a clothing rental service that specializes in offering 80s fashion styles for special events and parties. - **Pattern Clashing:** Disruptive innovation opportunity: Develop an AI-powered fashion app that offers personalized styling suggestions for mixing and matching patterns. - **Teased Hair and Bold Makeup:** Disruptive innovation opportunity: Launch a beauty subscription box that features products and tutorials for achieving 80s-inspired hair and makeup looks. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate virtual try-on technology into online fashion stores to enhance the shopping experience for customers. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Develop a line of eco-friendly and cruelty-free beauty products that cater to the growing demand for sustainable cosmetics. - **Event Planning and Entertainment:** Disruptive innovation opportunity: Create an experiential event company that organizes 80s-themed parties and immersive pop-up experiences. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md)