# 80's Denim Revivals Acid Wash Jeans By Sandra Winn | Published 2008-11-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/80s-couture-revivals-acid-wash-jeans References: [denimology](http://www.denimology.co.uk/2008/11/freedom_of_choice_spring_2009_ad_campaign.php) In viewing the Freedom of Choice [Spring 2009 Denim Collection](https://www.trendhunter.com/trends/springsummer-2025-denim-collection), I was reminded of just how old I am because a popular 80’s fashion was staring me in the face: acid wash jeans, the kind that were stuffed (I hated folding) in my dresser drawers as a teen. "*There are so many [denim brands out there](https://www.trendhunter.com/trends/versatile-denim) that it can be difficult for new young labels to make a name for themselves. One company that is doing just that thanks to a great collection of jeans and some distinctive photos is Freedom Of Choice. Here is a sneak peek at their Sprint 2009 ad campaign.*" - Denimology User AndyK I think the Freedom of Choice jeans are very hip and fashionable. The company's timing couldn’t have been more perfect either, recycling 20-year-old fashions is the norm. As much as I adore Freedom of Choice acid wash jeans, I won’t be wearing them due to the unwritten “If you wore the style twenty years ago, don’t do it again because you’ll look foolish” rule. However, I have a feeling that we’ll be seeing a lot of teens and 20-somethings wearing them throughout next year. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Denim Revival:** Opportunity for brands to tap into the nostalgia of past fashion trends and bring them back in a modern way. - **Retro Fashion:** Growing demand for vintage-inspired clothing, providing a market for brands to create 80's and 90's style fashion collections. - **Sustainable Fashion:** Reusing and recycling old fashion trends aligns with the sustainability movement, presenting an opportunity for eco-friendly denim brands. ### Sectors Adopting This - **Fashion Retail:** Retailers can capitalize on the popularity of 80's denim revivals by stocking up on acid wash jeans and other vintage-inspired fashion items. - **Fashion Photography:** Photographers specializing in capturing retro fashion styles have an opportunity to collaborate with brands like Freedom of Choice for ad campaigns. - **Second-hand Clothing:** Consignment stores and online platforms can benefit from the demand for vintage denim by offering retro acid wash jeans to customers. ## Related on Trend Hunter - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md)