# Vintage Resurgence The Battle Between 90s Grunge and 80s Glam By Vicky Harrold | Published 2009-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/80s-90s-grunge-glam-fashion References: [look](http://www.look.co.uk/) The 80s and 90s are making a big comeback in fashion, but which to choose? Both are very strong, and both certainly have their pluses and minuses. On one side you have the glamourous Rihanna and Katy Perry wearing 90s, on the other are the angst fueled Daisy Lowe, Pixie Geldof, Mary-Kate Olsen and Alice Dellal wearing 80s looks. 90’s grunge was originally formed to rebel against the power dressing of the 80’s and now the two are battling it out again. So, tailored or ripped? It seems the jury is still out. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 44% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **90s Grunge Fashion Trend:** Disruptive innovation opportunity: Create a sustainable and ethical clothing line that incorporates the edgy and rebellious aesthetic of 90s grunge. - **80s Glam Fashion Trend:** Disruptive innovation opportunity: Develop a virtual try-on technology that allows customers to experiment with 80s glam-inspired fashion looks before making a purchase. - **Fashion Trend Battle: 80s Vs. 90s:** Disruptive innovation opportunity: Launch an online platform that curates 80s and 90s fashion pieces and provides personalized styling suggestions to help customers navigate the ongoing battle between these two trends. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate augmented reality (AR) technology into clothing stores to enhance the shopping experience and allow customers to virtually try on outfits in-store. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop innovative fabric materials and manufacturing processes that emulate the aesthetic of both 80s glam and 90s grunge fashion while minimizing environmental impact. - **Fashion Styling Services:** Disruptive innovation opportunity: Create an AI-powered fashion styling app that analyzes users' preferences and body types to suggest personalized 80s and 90s fashion looks, incorporating modern twists for a contemporary appeal. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md)